Senior Digital Growth & Marketing Lead

Peartree Preschool; Philippines; On-site; PHP 592,000 - 987,000; Full time

Job summary

Peartree Preschool seeks a Senior Digital Marketing Manager to lead digital lead generation, marketing operations, and e-commerce growth across our network. You will craft campaigns, manage budgets, and drive conversion improvements.

Key focus includes GoHighLevel automation, CRM stewardship, Shopify store health, SEO and multi-channel content. Collaboration with sales and support is essential to convert leads into customers.

Qualifications

• 4–6 years of performance marketing with proven CPL/CAC impact.
• Hands-on mastery of GHL, multi-location CRMs, landing funnels, and automated SMS/email workflows.
• Direct experience setting up, optimizing, and scaling Google/Meta paid campaigns.
• Experience administering Shopify storefronts and apps.

Responsibilities

• Develop and implement marketing strategies to support growth objectives.
• Plan and manage marketing calendars, campaigns, budgets, and targets.
• Research customers, competitors, and opportunities to attract and retain customers.
• Maintain consistent branding across Head Office and Licensees.
• Manage campaign delivery from concept to launch, optimization and reporting.
• Plan, launch, and optimize Google/Meta campaigns to generate qualified leads.
• Monitor budgets, CPL, CAC, conversion rates, and ROAS.
• Improve landing pages, forms, journeys, and booking pathways for conversions.
• Collaborate with sales and customer service for timely follow-ups.
• Use analytics to test and improve results.
• Own GHL platform across Head Office and Licensees; manage CRM and pipelines.
• Build and optimize funnels, landing pages, forms, calendars, and booking processes.
• Set up automated email and SMS campaigns, follow-ups, reminders, and reactivation workflows.
• Monitor integrations, dashboards, and automation performance.
• Troubleshoot platform issues and maintain data quality.
• Manage Shopify store operations, products, pricing, content, and promotions.
• Maintain brand consistency and optimize campaigns for online sales.
• Coordinate apps and integrations and drive technical improvements.
• Manage SEO, local search, Google Business Profiles; coordinate social, email, newsletters, and retention campaigns.
• Create marketing content (copy, graphics, photos, videos, testimonials, case studies).
• Develop branded materials for digital and traditional channels.
• Support partnerships, promotions, events, and online reputation.
• Coordinate national marketing campaigns; support licensees locally; provide resources and guidance.
• Track and report marketing performance; identify improvement opportunities.
• Suggest ways to improve lead quality, conversion, and retention.

Skills

Performance marketing

GHL (GoHighLevel)

CRM management

Landing pages & funnels

SMS/email automation

Google Search/Display ads

Meta ads (Facebook/Instagram)

Shopify management

Tools

GoHighLevel (GHL)

Shopify

Google Ads

Facebook/Instagram Ads

Job description

Peartree Preschool seeks a Senior Digital Marketing Manager to lead digital lead generation, marketing operations, and e-commerce growth across our network. You will craft campaigns, manage budgets, and drive conversion improvements.

Key focus includes GoHighLevel automation, CRM stewardship, Shopify store health, SEO and multi-channel content. Collaboration with sales and support is essential to convert leads into customers.