Senior Creative UX/UI Designer | Web Experiences & Conversion (Remote)

Brandmerk Reclame; Philippines; Remote; PHP 1,737,000 - 3,909,000; Full time

Job summary

Brandmerk is seeking a Senior Creative UX/UI Designer to craft web experiences and conversions for international clients. This remote, long-term freelance role demands strategic UX thinking, strong visual design, and the ability to challenge templates.

You will collaborate with the Art Director, explore typography, animation, and interactive prototypes in Figma, and deliver concepts that drive engagement and measurable results while maintaining brand identity.

Qualifications

• At least 6 years of professional experience in UX/UI design.
• Portfolio showing original, visually distinctive, and conversion-oriented websites.
• Experience with international clients or teams.
• Advanced Figma proficiency with components and interactive prototyping.
• Strong UX principles, information architecture, and conversion optimization.
• Excellent visual design, typography, composition, branding, and creative direction.
• Strong knowledge of modern interaction design, motion concepts, and responsive web design.
• Ability to conduct independent research into industries, competitors, and target audiences.
• Strong English communication; remote work ability.
• Proactive, independent work style.

Responsibilities

• Create distinctive website designs reflecting client brands.
• Develop original visual concepts beyond templates.
• Explore typography, layouts, storytelling, animations.
• Deliver impressive websites with a wow-factor when feasible.
• Adapt designs for different industries, audiences, objectives.
• Design user journeys to drive meaningful actions.
• Collaborate with Art Director and developers to ensure feasibility.
• Present work and justify design decisions.

Skills

UX design

UI design

Figma

Design systems

Conversion optimization

Information architecture

English communication

Remote collaboration

Independent work

Tools

Figma

WordPress

Webflow

Elementor

Google Analytics

Job description

Senior Creative UX/UI Designer | Web Experiences & Conversion (Remote)

Company: Brandmerk (Creative & Marketing Agency)

Location: Remote (Philippines)

Type: Freelance, long-term

Experience: 6+ years

Start: ASAP

Application: Open until filled

About Brandmerk

Brandmerk is a creative and marketing agency working with clients in the Netherlands, the UAE, and international markets.

We develop brands, websites, and digital experiences that help businesses stand out, communicate their identity, and generate measurable results.

We are looking for a highly creative, experienced Senior UX/UI Designer who can combine exceptional visual design with strategic UX thinking, user behavior, and conversion optimization.

We are not looking for someone who simply creates beautiful layouts or follows standard website templates.

We want a designer who understands why a design works, challenges conventional approaches, and creates digital experiences that make a lasting impression.

Someone who can think independently, collaborate with our Art Director, and bring fresh ideas to the table.

What you will do

Creative Web Design & Visual Experiences

• Create distinctive, high-quality website designs that reflect each client's unique brand identity.
• Develop original visual concepts rather than relying on generic layouts or repetitive templates.
• Explore creative typography, layouts, visual storytelling, animations, and modern design techniques.
• Deliver visually impressive websites with a genuine wow-factor when the project and budget allow.
• Adapt your creative approach to different industries, audiences, and commercial objectives.

UX Strategy & Conversion Optimization

• Understand the client's business, target audience, customer journey, and competitive landscape.
• Design logical, engaging user journeys that guide visitors toward meaningful actions.
• Think critically about navigation, information architecture, page hierarchy, and content placement.
• Apply conversion-focused design principles to increase engagement, reduce friction, and improve conversion rates.
• Understand how visual hierarchy, trust signals, calls to action, and user behavior influence business results.
• Explain and justify design decisions based on user needs and commercial objectives.

Interaction Design & Digital Innovation

• Conceptualize meaningful animations, hover effects, micro-interactions, and scroll-based experiences.
• Think beyond static screens and consider how users experience and interact with every element.
• Develop interactive Figma prototypes that demonstrate behavior, transitions, and user flows.
• Explore emerging digital design trends, technologies, and interaction patterns.
• Balance creative innovation with usability, accessibility, responsive behavior, and website performance.
• Work closely with developers to ensure creative concepts are technically feasible.

Creative Collaboration & Ownership

• Collaborate closely with our Art Director to develop and refine creative concepts.
• Independently propose creative directions when appropriate.
• Actively participate in brainstorming sessions and strategic discussions with management.
• Challenge ideas constructively and contribute your own professional perspective.
• Take ownership of your research, UX structure, concepts, and final designs.
• Present your work clearly and explain the reasoning behind important design decisions.
• Communicate proactively, implement feedback professionally, and meet agreed deadlines.

What we expect from you

Must-have requirements

• At least 6 years of professional experience in UX/UI design, with a strong focus on websites.
• An outstanding portfolio demonstrating original, visually distinctive, and conversion-oriented websites.
• Proven experience working with international clients or international creative teams.
• Advanced proficiency in Figma, including auto layout, components, design systems, and interactive prototyping.
• Strong knowledge of UX principles, customer journeys, information architecture, and conversion optimization.
• Excellent visual design skills, including typography, composition, spacing, branding, and creative direction.
• Solid understanding of modern interaction design, motion concepts, and responsive web design.
• Ability to conduct independent research into industries, competitors, and target audiences.
• Strong English communication skills, both written and spoken.
• Ability to work independently within a remote, international team.
• A proactive mindset with the confidence to suggest improvements instead of waiting for instructions.

Nice to have

• Experience working with creative agencies, startups, or fast-moving businesses.
• Experience designing websites for different industries and international markets.
• Familiarity with WordPress, Elementor, Webflow, or other website development environments.
• Understanding of CRO, A/B testing, analytics, and user behavior insights.
• Experience translating brand identities into immersive digital experiences.
• Familiarity with advanced web animations, interactive storytelling, and motion design.

Our approach to AI

We welcome the use of AI for research, inspiration, brainstorming, and productivity.

However, AI-generated website layouts are not a substitute for original design thinking.

We expect you to create your own concepts, make deliberate design decisions, and demonstrate genuine creative expertise.

Your creativity, judgment, and design skills should drive the work, not an AI design generator.

The type of designer we are looking for

• You are not satisfied with delivering another ordinary website.
• You are curious about what makes people interact, engage, trust, and convert.
• You regularly explore inspiring websites, innovative interfaces, and emerging design trends.
• You understand that a visually impressive website is only successful when it also serves its audience and business objectives.
• You can turn a client brief into an original concept, explain your thinking, and discuss alternatives with confidence.

Most importantly, you are someone we can brainstorm with, not someone we constantly need to tell what to design.

What we offer

• Long-term freelance collaboration with an international creative agency.
• Opportunities to work on diverse projects across different industries.
• Creative freedom within clear project objectives and budgets.
• Direct collaboration with our Art Director and management.
• Opportunities to contribute to both internal Brandmerk initiatives and external client projects.
• A remote working environment that values ownership, initiative, and results.