Senior Copywriter: Lead Ideas, Craft Campaigns

Publicis Groupe; Manila; On-site; PHP 2,882,000 - 4,323,000; Full time

Job summary

Leo Burnett Singapore, part of Publicis Communications, is seeking a senior copywriter with a few years’ experience to hone instincts for what works and what does not. They will craft compelling copy, present concepts to clients, and represent the team’s quality and brand standards.

The role involves collaborating with cross-disciplinary teams, managing multiple projects, and delivering strategically sound, on-brand copy across channels, including TV, digital, and social.

Qualifications

• 5–8 years of work experience with a strong ideas book.
• Experience presenting copy and concepts to clients.
• Ability to work with clients across industries and with diverse teams.
• Strong writing in multiple styles; TV and digital media knowledge a plus.
• Ability to work under pressure and meet deadlines.

Responsibilities

• Concept and collaborate with creative team including copywriters, designers, and programmers.
• Write long-form website copy, headlines, taglines, and calls to action.
• Adapt writing style for multiple formats and channels.
• Establish visual tone and messaging aligned with brand objectives.
• Develop disruptive, iconic work that meets client objectives.
• Lead brainstorming sessions with senior leadership.
• Manage multiple projects from concept to completion with internal and external teams.

Skills

Creative writing

Copywriting

Client communication

Project management

Brainstorming

Job description

Leo Burnett Singapore, part of Publicis Communications, is seeking a senior copywriter with a few years’ experience to hone instincts for what works and what does not. They will craft compelling copy, present concepts to clients, and represent the team’s quality and brand standards.

The role involves collaborating with cross-disciplinary teams, managing multiple projects, and delivering strategically sound, on-brand copy across channels, including TV, digital, and social.