Senior Campaign Analytics Lead: Data-Driven Marketing

Emerson Electric (Asia) Limited - ROHQ; Mandaluyong; On-site; PHP 600,000 - 900,000; Full time

Job summary

Emerson Electric (Asia) Limited - ROHQ in Mandaluyong, Philippines seeks a Campaign Analyst to turn data into actionable insights across campaigns, websites, and social media. You will collect, analyze, and report on KPIs to help optimize marketing strategies.

You will build dashboards, work with Marketing, Digital Intelligence, IT, and stakeholders, and push AI/automation to improve analytics delivery while upholding data quality and governance.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Statistics, Information Systems or similar with strong analytics background.
• 5+ years in marketing analytics, campaign analytics, digital analytics or BI.
• Attention to detail for accurate data entry, tracking, and analysis.
• Strong data storytelling and data visualization skills.
• Strong quantitative and analytical abilities.
• Strong communication skills to explain data to non-technical stakeholders.
• Proficient in Microsoft Excel.
• Familiarity with Power BI or similar data visualization tools.

Responsibilities

• Turn campaign and customer data into insights, trends, and recommendations for marketing teams.
• Develop and maintain dashboards, reports, KPIs, and measurement frameworks.
• Collaborate with Marketing, Digital Intelligence, IT, and other teams to translate needs into analytics solutions.
• Help strengthen data quality, governance, and campaign measurement; seek automation.
• Explore AI, automation, and analytics tech to improve data insights.
• Communicate findings clearly and develop best practices for stakeholders.

Skills

Data storytelling

Data visualization

Quantitative analysis

Communication skills

Excel

Power BI

Education

Bachelor’s degree in Marketing, Business, Analytics, Statistics, Information Systems

Tools

Google Analytics

Google Ads

Hootsuite

Eloqua

Job description

Emerson Electric (Asia) Limited - ROHQ in Mandaluyong, Philippines seeks a Campaign Analyst to turn data into actionable insights across campaigns, websites, and social media. You will collect, analyze, and report on KPIs to help optimize marketing strategies.

You will build dashboards, work with Marketing, Digital Intelligence, IT, and stakeholders, and push AI/automation to improve analytics delivery while upholding data quality and governance.