Senior B2B Content Writer & Editorial Strategist

LeadAdvisors; Cebu City; On-site; PHP 420,000 - 640,000; Full time

Job summary

LeadAdvisors seeks a senior B2B content writer and guest blogger to build authority with buyers in US financial services. You will research operational problems in debt settlement, tax resolution, mortgage, insurance, lending, and lead-generation, develop defensible viewpoints, and pitch editors at relevant publications.

You will own the full pipeline from research to placement, tracking, and repurposing content into LinkedIn, outbound, and landing-page assets.

Qualifications

• 2+ years of B2B content, thought-leadership, editorial, SEO content, journalism, or PR writing experience.
• Portfolio of published bylined work, preferably for B2B, operations, sales, marketing, fintech, financial services, or contact-center audiences.
• Proven ability to build a sharp point of view from research, not just write from a keyword brief.
• Experience pitching editors and managing contributor submission and revision processes.
• Excellent written English for U.S.-based business readers.
• Strong research discipline — identify credible sources and separate evidence from opinion.

Responsibilities

• Build and maintain a qualified target list of trade publications and contributor programs read by our buyers.
• Review publication guidelines before pitching or drafting.
• Develop publication-specific pitches rooted in real business pain.
• Write original guest articles, opinion pieces, and founder-led thought leadership.
• Research material claims with credible sources and maintain an evidence ledger.
• Pitch editors with concise emails and manage follow-up, rights checks, and bios.
• Adapt structure and link policy to each publication's requirements.
• Repurpose approved theses into LinkedIn posts, outbound emails, and landing-page copy.
• Maintain Notion records: outlet, editor contact, status, topic, sources, rights, URLs, and actions.
• Report weekly on pitches, replies, acceptances, drafts, and placements.
• Coordinate with SEO, sales, and outbound to support buyer segments and paths.

Skills

B2B content writing

Editorial and PR writing

SEO content creation

Research and evidence

Notion and Google Workspace

Slack collaboration

HubSpot knowledge

Ahrefs or Semrush

Tools

Notion

Google Workspace

Slack

HubSpot

Ahrefs

Semrush

Job description

LeadAdvisors seeks a senior B2B content writer and guest blogger to build authority with buyers in US financial services. You will research operational problems in debt settlement, tax resolution, mortgage, insurance, lending, and lead-generation, develop defensible viewpoints, and pitch editors at relevant publications.

You will own the full pipeline from research to placement, tracking, and repurposing content into LinkedIn, outbound, and landing-page assets.