Senior Analyst, Data & Analytics

Omnicom Media US; Mexico; Hybrid; MXN 900,000 - 1,200,000; Full time

Job summary

Omnicom Media seeks a Senior Analyst, Data & Analytics to lead analytics for select clients, driving measurement strategies and delivering actionable insights to inform media decisions.

You will mentor junior and offshore teammates, collaborate with agency partners to set KPI benchmarks, and evolve analytics capabilities across the network while staying current on industry trends in a fast-paced hybrid environment.

Qualifications

• Bachelor’s degree in data/analytics, advertising/marketing or business preferred.
• 2–3+ years of experience in data & analytics and/or digital marketing.
• Experience with ad serving and reporting tools (Google Campaign Manager).
• Must be proficient in Excel and other Microsoft Office applications.
• Experience manipulating large data sets, interpreting data trends, and using disparate data sources and tools.
• Proficient in creating custom reports with knowledge of visual techniques for data analysis and presentation.
• Strong analytical ability, critical thinking, and proactive problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment–both independently and in a team setting–with customer-centric focus.
• Exhibits initiative, attention to detail and strategic thinking.
• Experience leading analytics presentations to stakeholders.
• Exposure to Google Analytics, Adobe Analytics, Tableau, Datorama (or similar).
• Desire to develop a career in media analytics.
• Healthcare vertical experience (a plus).

Responsibilities

• Lead media analytics function for select clients.
• Collaborate with agency partners to develop campaign goals and align with KPIs.
• Create relevant benchmarks for KPI and diagnostic metrics.
• Identify, gather, integrate, and analyze data including tracking performance against KPIs and cost.
• Develop analytics reports with actionable insights and recommendations to optimize campaign performance.
• Troubleshoot data and analytics issues and manage reporting requests.
• Lead analytics presentations to clients and agency partners.
• Mentor junior team members and review their work.
• Identify gaps in data strategy and implement enhancements.
• Stay abreast of industry trends.

Skills

Strong analytical ability

Critical thinking

Proactive problem solving

Excellent written and verbal comms

Fast-paced environment adaptability

Education

Bachelor’s degree in Data/Analytics, Advertising/Marketing, or Business

Tools

Google Campaign Manager

Excel

Tableau

Datorama

Adobe Analytics

Google Analytics

Job description

Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) – delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world’s leading brands in OM agencies around the globe.

Title: SeniorAnalyst, Data &Analytics

About the Team:

SSCG Media Group (SSCGMedia.com)is the one of the largest full-service,100% pharma-focused strategic media planning and buying groups in the world and is a proud member of Omnicom Media.

We’rea collaborative, fast-growing team that believes success comes from curiosity,creativityand continuous learning. At SSCG, S ubstance, S tyle, C onviction and G race (SSCG)aren’tjust words –they’reour corevaluesand it defines how we show up for our clients and for each other!

We offer meaningful opportunities for our talent to learn, grow, be challenged, and discover their passion withinmedia.

If you have S ubstance, S tyle, C onvictionand G race (along with all the skills below),we’dlove to meet you!

Responsibilities:

• Lead the Analytics Function

• Responsible foraccuratereporting, data integration, dashboarddesignand the presentation of actionable insights

• Mentor and develop junior andoff-shoreteam members through coaching, feedback, and career planning

• Model SSCG’s core values and serve as a mentor and role model across the network

• Drive Measurement Strategy and Client Partnership

• Guide clients on digital marketing analytics best practices and ensure every client has a strategy-driven measurement plan

• Develop critical thinking across the analytics team to connect measurement and KPIs to brand and business objectives

• Deliver Actionable Insights and Presentations

• Lead analytics presentations and communicate insights clearly and effectively to clients and internal teams

• Identify,integrateand analyze data to inform campaign optimization

• Cross-Functional Collaboration and Partnership

• Collaborate with all stakeholders to deliver analytics solutions tailored to client needs

• Evolve Analytics Capabilities and Tools

• Identifygaps in data capture and collaborate cross-functionally to implement improvements

• Partner with leadership to enhance analytics offerings, develop benchmarks, and create case studies

• Operations Excellence and Issue Resolution

• Troubleshoot data and analytics issues, manage ad hoc reporting requests, and develop POVs on industry trends

• Business Growth and Strategy Support

• Support new business opportunities and department wide initiatives

• Stay current on industry trends and advancements in data and analytics

Responsibilities:

• Leadmedia analytics function for select clients

• Collaborate with key agency partners to develop campaign goals and align them with key performance indicators

• Createrelevant benchmarks for KPIs anddiagnostic metrics

• Identify, gather, integrate, and analyze relevant data, including trackingcampaign performance against key performance indicators,delivery against goal,and campaign cost to-date

• Developanalytics reportswith actionableinsights and recommendationstooptimizecampaign performance

• Troubleshoot issues related to data and analytics, including managing reportingand ad hocrequests

• Lead analytics presentations to clients and key agency partners

• Train and mentorjunior team members, including reviewing theirwork and providingconstructive feedback to ensure deliverables are client-ready

• Help toidentifygaps in the overall datastrategyand processesand collaboratively implement enhancements

• Stay abreast of industry trends

Qualifications and Experience:

• Bachelor’s degree(Data/Analytics,Advertising/Marketing, Business preferred)

• 2–3+years of experience indata & analytics and/ordigital marketing

• Experience with ad serving and reporting tools (Google Campaign Manager)

• Must be proficient in Excel and other Microsoft Office applications

• Experience manipulating large data sets, interpreting datatrends,and using a multitude of disparate data sources and tools

• Proficient in creating custom reports with knowledge of visual techniques for data analysis and presentation

• Strong analytical ability, criticalthinking,and proactiveproblem-solvingskills

• Excellent written and verbal communication skills

• Ability to work in a fast-paced environment–bothindependently andin team setting –with excellent organizational and multi-tasking skills toprioritizeeffectively with customer–centric focus

• Exhibits strong initiative, sound attention to detail and ability to think strategically

• Experience leading analytics presentations in a clear,effective,and dynamic manner to key stakeholders

• Exposure to most of the following analytics applications: Google Analytics,Adobe Analytics,Tableau, Datorama (or similar data platform)

• Desire to learn and driven todevelopa career inmedia analytics

• Healthcare vertical experience (a plus)

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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