Manager - Affiliate Marketing

WPP Media; Manila; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

WPP Media is seeking a strategic Manager for Social Commerce & Affiliate Marketing to drive growth across key platforms such as TikTok and Shopee. You will lead the development of social commerce initiatives, nurture affiliate partnerships, and optimize the client journey while coordinating with media, analytics, and buying teams for superior performance.

In this hybrid role, you will manage a team, mentor colleagues, and stay ahead of evolving industry trends to deliver measurable ROI and

Qualifications

• Highly strategic and results-driven leader with a deep understanding of social commerce trends.
• Experience fostering affiliate partnerships and optimizing customer journeys across platforms.
• Proven ability to manage teams, mentor staff, and drive performance against KPIs.

Responsibilities

• Define and execute social commerce strategy across TikTok, Shopee and emerging platforms.
• Lead branded livestreams, shoppable content, and partner integrations to boost client ROI.
• Manage cross-functional teams including Media, KOL, Buying, and Analytics to align on growth plans.
• Cultivate strong client relationships and collaborate with internal stakeholders to meet KPIs.
• Identify new growth channels, negotiate partnerships, and monitor program performance.

Skills

Strategy

Social commerce

Affiliate marketing

Leadership

Client management

Team management

Job description

Responsibilities of the role

We are looking for a highly strategic and results‑driven Manager for Social Commerce & Affiliate Marketing, to lead our efforts in these crucial growth areas. This role requires an individual with a deep understanding of the evolving social commerce landscape, particularly across platforms like TikTok and Shopee, coupled with expertise in cultivating impactful affiliate partnerships. You will be instrumental in defining and executing our social commerce strategy, optimizing the customer journey on various platforms, and building strong relationships with clients and internal stakeholders to achieve ambitious KPIs.

Key Responsibilities

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
• Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
• Have a wide understanding of the Social Commerce industry, especially on branded livestreams uploaded on TikTok, Shopee, and other emerging platforms.
• Lead the in‑site journey of social‑commerce platforms, from content integration and product showcasing to conversion optimization.
• Drive the development and execution of comprehensive social commerce strategies to enhance the client’s presence and performance across key platforms.
• Oversee the planning, production, and performance analysis of branded livestreams and shoppable content.
• Act as the primary point of contact for social commerce and affiliate marketing initiatives with client teams, ensuring alignment and strong collaborative relationships.
• Team management and ensure team members are consistent in fulfilling their roles and responsibilities, providing guidance, mentorship, and performance feedback.
• Foster a culture of innovation, continuous learning, and high performance within the team.
• Work closely with the Media, Paid KOL, Buying, and Insights & Analytics Teams in crafting integrated strategies to improve client’s footprint in the social commerce space.
• Brainstorm new and creative growth channels and strategies to enhance online consumer experience and increase customer engagement online.
• Stay abreast of industry trends, competitor activities, and emerging technologies in social commerce and affiliate marketing to ensure we remain at the forefront of innovation.
• Develop, manage, and optimize our affiliate marketing program, identifying and recruiting new partners, negotiating terms, and monitoring performance to drive ROI.
• Analyze affiliate data to identify opportunities for growth and optimization.
• Define, monitor, and report on key performance indicators (KPIs) for all social commerce and affiliate marketing activities.
• Provide actionable insights and recommendations to optimize strategies and achieve business objectives.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.