The Sales and Marketing Officer is responsible for implementing sales and marketing initiatives that support the company's revenue growth, customer acquisition, market expansion, and brand development objectives. The position focuses on identifying new business opportunities, generating sales leads, maintaining client relationships, executing marketing campaigns, and monitoring sales and marketing performance to ensure alignment with the company's business goals.
Key Responsibilities
- Implements sales strategies to achieve revenue targets and business development goals
- Identifies potential markets, prospects, and new business opportunities through various sales channels.
- Generates, qualifies, and follow up on leads to convert prospects into customers.
- Promotes company products and services through presentations, demonstrations, and negotiations.
- Prepares sales proposals, quotations, and client documents in accordance with company policies.
- Maintains client relationships to encourage retention, repeat business, referrals, and account growth.
- Monitors sales performance and implements actions to improve conversion rates.
- Maintains updates sales pipelines, customer databases, and sales reports.
- Identifies upselling, cross-selling, and market expansion opportunities.
- Coordinates with relevant departments to ensure timely fulfillment of customer requirements and sales commitments.
- Implements marketing campaigns and promotional strategies to support sales and increase brand awareness.
- Develops and coordinates marketing materials, advertisements, and promotional content.
- Manages social media platforms, digital marketing activities, and website content.
- Executes lead-generation initiatives to attract potential customers and support sales growth
- Conducts market research and competitor analysis to identify trends and business opportunities.
- Monitors campaign performance and recommends improvements based on results.
- Ensures consistent brand messaging across marketing channels.
- Coordinates partnerships, events, and promotional activities to expand market reach.
- Analyzes customer feedback and market trends to improve marketing strategies.
Qualifications
- Bachelor’s Degree in Business, Marketing, or related field
- 5+ years in Sales & Marketing (with 2–3 years in management)
- Proven track record of meeting targets & strong leadership skills