RTM Transformation & OOH Cycles Lead
The Magnum Ice Cream Company
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Benefits offered by this job
Job summary
The Magnum Ice Cream Company in Mumbai, India, seeks a RTM Transformation & OOH Cycles Lead to drive distribution, optimize channels, and shape RTM strategy across markets.
You will work with Global OOH Excellence Director and cross-functional teams to deliver Walls' ice cream with innovative models, cycles, and data-driven insights.
This role offers an international, autonomous environment and exposure to major strategy programs as the company scales post-independence from Unilever.
Qualifications
- Experience in RTM strategy development and channel optimization.
- Proven track record delivering disruptive RTM solutions.
- Ability to translate insights into compelling stakeholder stories.
- Experience coordinating multi-stakeholder strategies across markets.
- Strong communication to influence senior leadership.
Responsibilities
- Report to the Global OOH Excellence Director and contribute to core team.
- Drive and optimize distribution strategy across channels.
- Enhance market reach, improve customer experience, and increase efficiency.
- Design programs around RTM rhythms like Cycle 1-BOLT, Cycle 2-Week of Joy, Cycle 3-Leap of Joy.
- Collaborate with GTM, align RTM with sales and distribution objectives.
- Experiment with new models and partner with markets and brands.
Skills
Job description
Life tastes better with ice cream
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.
We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.
What truly sets us apart is how we work.
We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.
We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.
RTM Transformation & OOH Cycles Lead
Location: India, Mumbai HO
The Ice Cream division at Unilever is preparing to stand on its own, aiming to become an independent, EUR 8.3 billion publicly listed company by the end of 2025. We’re on a mission to create the ultimate snacking company. A place where growth, innovation, founder and ownership mentality, and performance are cultivated and rewarded. And where we craft extraordinary ice cream experiences - transforming ordinary moments into lasting memories. Because we know, life tastes better with ice cream.
The Magnum Ice Cream Company is all about growth. Growing our business. Growing our customers’ businesses. Growing our people’s careers. Growth begins with empowerment. So we free our people to be innovative, responsible entrepreneurs, driven and equipped to give our consumers more amazing products and unforgettable moments – and having fun doing it.
With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry. We have been taking pleasure seriously for more than 100 years, serving happiness with every lick or scoop of ice cream for generations.
We are investing to unlock the full growth potential of The Magnum Ice Cream Company as a standalone entity, once we separate from Unilever, which is planned to happen before the end of 2025.
We dream big but keep things simple to act fast.
If you want to grow with us, make an impact, and shape the future of Ice Cream , this is the place for you!
OOH Business is a strategically important channel for our global IC business with its strong topline growth past record and its highly positive bottom‑line contribution. And we are widely disrupted by the Covid which also brings massive number of opportunities on how we manage our business. We are set out to re‑imagine OOH. The category & channel is very dynamic and is facing increased competition from artisanal ice cream, R&R, Nestle, local Chinese manufacturers and DOBs.
As the OOH Team, we look for the best business models externally and internally; search for the technologies that will deliver value and then create the programs which we harness‑codify and amplify across markets. We are here to challenge the status quo; always seek and ask for the better and never uses the “best” word.
At OOH, our vision is to ensure that we deliver the perfect experience to our OOH customers via industry benchmark business models, technologies and via high‑spirit OOH Teams. By pioneering new‑business models & re‑imagining the way we will do business in future.
And we are a bunch of fearless, bold, entrepreneurial Ice Cream Lovers, who dream about the future and take charge of re‑imagining OOH led by transformation to be the best IC business globally with leading edge capabilities! We lead by example co‑creating the future by working together with our markets, brands, and cross‑functional teams
This is a great opportunity to join our IC Business Group community, where we aim for “Re‑Founding Ice‑Cream’’.
In this role you will report to the Global OOH Excellence Director and be a key player in the core team.
You will drive and optimize our distribution strategy across multiple channels. This role focuses on enhancing market reach, improving customer experience, and increasing operational efficiency through innovative RTM models. The RTM Manager will play a key role in delivering Walls’ ice cream products to customers and consumers in a fast‑evolving marketplace.
RTM Transformation & OOH Cycles Lead would be a strong independent and a driven individual designing programs around Rhythms of OOH business (OOH is all about different Cycles throughout the year, Cycle 1‑BOLT is all about store activation , Cycle 2-Week of Joy is all about flawless execution and Cycle 3‑Leap of Joy is all about extending the joy), programs around different channels of OOH business, Communicational programs.
- Design and implement an effective RTM strategy to improve the availability and visibility of Walls Ice Cream across all channels (e.g., retail, HoReCa, modern trade, traditional trade, etc.).
- Innovate new RTM models, such as direct‑to‑consumer (D2C), eB2B platforms, and partnerships to maximize market penetration.
- Collaborate with the GTM team to align RTM strategies with broader sales and distribution objectives
- Explore and deploy innovative distribution models (e.g., last‑mile delivery, OOH sales optimization, route‑based technology) to stay ahead of industry trends and consumer expectations.
- Leverage advanced data analytics and digital tools to streamline RTM operations and unlock new growth opportunities. Improve, define and build seamless programs & themes in OOH business including our Re‑imagining discontinuities & workstreams as a vital enabler to drive engagement for our OOH sales & field teams across Business Units to help grow faster & spread smiles to customers and provide the best experience to our customers.
- Influence the relevant stakeholders (internally within Global OOH team and marketing teams and externally within BUs & countries.
- Be the voice of the customer & shopper experience; collect & share all relevant insights and good practices to be an integral part of the programs.
- Drive an experimentation culture across markets, to test and learn fast new concepts & programs
- Work in close partnership with the marketing teams, OOH Re‑imagining workstream teams
- Strong experience in RTM strategy development, cabinet management, and channel optimization.
- Proven track record of delivering innovative and disruptive RTM solutions that drive growth.
- A track‑record of translating insights & data into compelling stories for stakeholders with differing levels of experience
- Experience in developing strategy, ideally in multi‑stakeholder set‑ups and then leading teams to follow through on the strategy.
- Ability to build plans cross functionally working with internal central teams and countries from different BUs to drive effective outcomes
- Strong communication skills with the ability to drive and influence strategic buy‑in from stakeholders and business groups
- A very international assignment in a very vibrant environment, full of opportunities and challenges
- A job where no day is the same and where you get a high level of autonomy to re‑imagine the future of the business
- You are exposed to some of the biggest strategy programs in CD globally. You will build your strategic muscle
- You will be part of a very diverse team consisting of many nationalities with a proven track record of building talent.
- A unique mix of global scale & start‑up spirit—€8.3bn powerhouse with an agile, entrepreneurial mindset. We’re building a new high growth Ice Cream company from the ground up.
- Career without limits—42 markets, international opportunities, and fast tracked growth.
- A performance‑driven culture—Freedom to act, disrupt and grow – your success is measured by impact.
- A company that celebrates joy, innovation, and purpose—We create extraordinary careers, just like our ice cream creates extraordinary moments.
As publicly announced, Unilever will separate its Ice Cream business which is expected by the end of 2025. This role will transfer to the new Ice Cream company.
Unilever embraces diversity and encourages applicants from all walks of life. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity.
For the recruitment of this position, we would like to emphasize that local conditions apply to the position.
Equal Opportunity Employer: Unilever is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, or any other basis protected by applicable law, and will not be discriminated against on the basis of disability.
#TMICC**
#TMICC
This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end‑to‑end. People who are driven by success to deliver more than we ever thought we could!
You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.
- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.
Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.
If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.
The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.
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