Revenue Analytics Analyst — Ad Tech & Monetization

PlayTime Entertainment; Taguig; On-site; PHP 1,004,000 - 1,786,000; Full time

Job summary

PlayTime Entertainment is seeking a Senior Data Analyst to design and manage the revenue and commercial metrics framework across advertising, subscriptions, events, and e-commerce. You will define KPIs and deliver daily, weekly, and monthly performance reports for management.

You will analyze advertising revenue using Google Ad Manager and programmatic platforms, conduct root-cause analyses, support Sales with data-driven insights, and build dashboards to enable data-driven decisions.

Qualifications

• 4+ years of experience in data analysis, preferably in digital media or advertising revenue analysis.

Responsibilities

• Develop and manage the revenue and commercial metrics framework across revenue streams (advertising, subscriptions, events, e-commerce).
• Define KPIs and prepare daily, weekly, and monthly performance reports for management.
• Analyze advertising revenue and monetization performance via Google Ad Manager and programmatic platforms.
• Conduct root-cause and trend analysis to drive revenue growth and commercial efficiency.
• Provide data support to Commercial and Sales teams including advertiser segmentation and revenue opportunities.
• Review campaign performance against targets and provide optimization recommendations.
• Support sales forecasting and revenue planning with historical and market data.
• Develop, maintain, and improve dashboards and reporting tools for stakeholders.
• Establish data definitions and KPI methodologies across departments.
• Collaborate with the Shanghai Data Team for reporting and analytics.
• Participate in on-call rotation and resolve data/reporting issues promptly.
• Communicate analytical findings to stakeholders with clear business insights.

Skills

Data analysis

SQL

Analytical thinking

Tools

Looker

Tableau

Power BI

Job description

PlayTime Entertainment is seeking a Senior Data Analyst to design and manage the revenue and commercial metrics framework across advertising, subscriptions, events, and e-commerce. You will define KPIs and deliver daily, weekly, and monthly performance reports for management.

You will analyze advertising revenue using Google Ad Manager and programmatic platforms, conduct root-cause analyses, support Sales with data-driven insights, and build dashboards to enable data-driven decisions.