Restaurant & Bar Growth Marketing Lead

Ihg, L.C.; Philippines; On-site; PHP 450,000 - 900,000; Full time

Job summary

Ihg, L.c. is seeking a Restaurant and Bar Marketing Executive in the Philippines to lead marketing efforts for the hotel's F&B outlets, seasonal promotions, and events.

You will develop digital content, coordinate campaigns, and collaborate with internal teams to grow guest traffic and revenue. You will manage social media, photography and promotional materials, ensuring alignment with brand standards and hotel guidelines.

Qualifications

• Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or a related field.
• Minimum 2–3 years of experience in marketing, hospitality, food and beverage marketing, or digital marketing.
• Strong knowledge of social media platforms, digital marketing, and content creation.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office; experience with graphic design, content management, or digital marketing tools is an advantage.

Responsibilities

• Plan, coordinate, and execute marketing campaigns for the hotel's restaurants, bars, seasonal promotions, and special events.
• Develop creative marketing initiatives to increase guest traffic and food and beverage revenue.
• Monitor campaign performance and recommend improvements based on results.
• Create and coordinate content for social media, website, email marketing, and other digital platforms.
• Coordinate photography, videography, and promotional materials for food and beverage outlets.
• Ensure all marketing content complies with IHG brand guidelines and hotel standards.
• Support the planning and promotion of food festivals, themed dining experiences, happy hours, holiday promotions, and other events.
• Coordinate with external partners, influencers, media, and suppliers when required.
• Assist in organizing media visits, promotional launches, and public relations activities.
• Work closely with the Food & Beverage team to understand business needs and promotional priorities.
• Coordinate with Sales, Revenue Management, and Operations to maximize promotional opportunities.
• Maintain effective communication with internal and external stakeholders.
• Monitor market trends, competitor activities, and guest preferences.
• Track campaign performance, social media engagement, and promotional results.
• Prepare regular marketing reports and recommendations for management.
• Maintain consistency across all marketing channels and promotional activities.

Skills

Social media proficiency

Content creation

Digital marketing

Communication skills

Microsoft Office

Education

Bachelor's degree in Marketing, Communications, Hospitality Management, Business Administration, or related field

Tools

Graphic design tools

Content management systems

Job description

Ihg, L.c. is seeking a Restaurant and Bar Marketing Executive in the Philippines to lead marketing efforts for the hotel's F&B outlets, seasonal promotions, and events.

You will develop digital content, coordinate campaigns, and collaborate with internal teams to grow guest traffic and revenue. You will manage social media, photography and promotional materials, ensuring alignment with brand standards and hotel guidelines.