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Private Advertiser is seeking a highly analytical Business Intelligence & Data Insights Analyst to support executive decision-making through advanced reporting, analytics, and data visualization.
This role will transform complex data into clear insights that support revenue performance, commercial strategy, and operational improvements, collaborating with leadership, the commercial team, and IT to ensure accurate data flows and automated insights.
We are seeking a highly analytical and data-driven Business Intelligence & Data Insights Analyst to support executive decision-making through advanced reporting, analytics, and data visualization.
This role will be responsible for transforming complex data into clear insights that support revenue performance, commercial strategy, operational improvements, and forecasting. The position will work closely with leadership, the commercial team, and systems integration functions to ensure accurate data flows, actionable reporting, and automated insights across the business.
Initially report directly to the CEO, with a transition to reporting to the Senior Manager of BI, Reporting & Insights once the role is established.
Work closely with the Systems Integration Engineer to align system integrations, data flows, and automation initiatives.
Serve as the primary data partner for the rate-setting and commercial team, providing insights, historical analysis, demand indicators, and forecasting inputs.
Produce accurate and timely daily revenue reporting and executive performance dashboards.
Deliver weekly insight reports to the CEO and leadership team with actionable analytics.
Maintain and continuously improve a centralized Power BI reporting environment supporting business-wide decision making.
Lead the automation of existing manual reports into streamlined Power BI dashboards.
Develop scalable data models and transformation pipelines using Power Query and Power BI Dataflows.
Utilize Power Automate to create workflows for data refresh, notifications, approvals, and integration processes.
Work with the Systems Integration Engineer to integrate new data sources and automate data ingestion.
Provide analytical insights to the rate-setting team including:
Demand patterns
Booking pace
Channel performance
Competitor benchmarking (where applicable)
Fleet utilization impact
Revenue performance against forecasts
Manage the preparation, cleansing, compilation, and modelling of data to support pricing and commercial decisions.
Develop forecasting tools or Power BI visualizations to support rate optimization strategies.
Deliver actionable recommendations to improve revenue yield, seasonality management, and rate positioning.
Develop dashboards covering fleet utilization, downtime, repairs, readiness, and branch performance.
Provide performance insights for broker partners, corporate accounts, and sales channels.
Deliver insights on occupancy trends, demand shifts, and operational performance improvements.
Advanced expertise in business intelligence, data modelling, analytics, and reporting.
Strong experience building and maintaining data visualizations using Excel and BI tools (Tableau required).
Advanced proficiency in Microsoft Excel (expert level).
Programming and data querying experience including SQL and BigQuery.
Strong analytical ability with the capability to interpret complex data and provide meaningful insights.
Excellent presentation, communication, and stakeholder management skills.
Ability to explain complex data insights in clear and simple terms for non-technical stakeholders.
Power BI
Power Query
Power Automate
Tableau
SQL
BigQuery
Advanced Microsoft Excel
Microsoft PowerPoint
The ideal candidate is:
Highly curious and passionate about data and analytics
Detail-oriented and numbers-driven
Comfortable identifying patterns and translating them into insights
Proactive and solutions-focused
Able to work independently and adapt quickly to change
A strong collaborator across sales, marketing, and operational teams
Committed to continuous learning and business improvement
Ability to work under pressure and meet deadlines while maintaining accuracy.
Excellent computer proficiency in Microsoft Office (Word, Excel, Outlook, Teams).
Strong written and verbal communication skills.
Ability to maintain regular and punctual attendance.
Self-motivated with strong attention to detail.
Actively research competitors and market trends to provide business insights.
Demonstrate a team-oriented mindset while collaborating with Sales and Marketing teams.
Committed to contributing to business growth and operational improvement.