Remote Video-First Content & Lifecycle Marketing Manager

Pro Coffee Gear; Manila; On-site; PHP 4,389,000 - 7,524,000; Full time

Job summary

Pro Coffee Gear is seeking a Content & Lifecycle Marketing Manager to own the brand’s storytelling across email, lifecycle flows, content strategy, and video‑first creative. You’ll develop content that grows our audience, produce assets that educate and inspire, and build lifecycle programs that turn first‑time buyers into loyal customers.

Collaborating with Growth and Product, you’ll align messaging with launches, manage calendars, write scripts and site copy, and guide creators to deliver

Qualifications

• 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
• You are an amazing writer.
• Experience running email campaigns and automated flows in tools like Klaviyo, Shopify or HubSpot.
• Strong writing skills from conversion‑focused copy to brand storytelling.
• Experience producing and editing video content (e.g., short‑form vertical).
• Ability to manage content calendars across channels with consistency.
• Comfortable with basic analytics (GA4, Klaviyo dashboards, attribution tools).
• Highly organized, proactive, and energized by a fast‑paced growth environment.

Responsibilities

• Own email and SMS strategy and calendar (campaigns + automated flows).
• Develop segmentation and personalization strategies to increase LTV and retention.
• Build and refine lifecycle programs: Abandoned browse & cart; Loyalty & VIP; Welcome/onboarding.
• Design A/B tests to optimize creative, messaging, and conversion.
• Partner with Growth to align emails with product launches and promotions.
• Own the overall content calendar across social, email, landing pages, and UGC.
• Create high-quality content that connects with coffee enthusiasts and café owners.
• Write scripts, website copy, blogs, landing page messaging, and content briefs.
• Build content pillars that establish authority: education, how-to guides, product reviews, comparison content, café buildout content.

Skills

Amazing writing

Email marketing

Content strategy

Lifecycle marketing

Project management

Tools

Klaviyo

Shopify

HubSpot

Job description

Pro Coffee Gear is seeking a Content & Lifecycle Marketing Manager to own the brand’s storytelling across email, lifecycle flows, content strategy, and video‑first creative. You’ll develop content that grows our audience, produce assets that educate and inspire, and build lifecycle programs that turn first‑time buyers into loyal customers.

Collaborating with Growth and Product, you’ll align messaging with launches, manage calendars, write scripts and site copy, and guide creators to deliver