Remote Salesforce BA — Experience Cloud & Media

Wolf Recruiter Company; Philippines; Hybrid; PHP 600,000 - 1,000,000; Full time

Job summary

A recruitment agency is looking for a Salesforce Business Analyst in the Philippines to enhance media process execution utilizing Experience Cloud technology. The ideal candidate will be responsible for managing project backlogs, defining user stories, and working closely with stakeholders. Must have at least 3 years of Salesforce experience, an understanding of media processes, and hold an Experience Cloud certification. English proficiency at B2 level or higher is required.

Qualifications

• Minimum 3 years of Salesforce experience or equivalent.
• Strong understanding of media process execution.
• Experience with Experience Cloud technology.

Responsibilities

• Develop and maintain a prioritized backlog of EPICs.
• Collaborate with stakeholders to identify features required in Experience Cloud.
• Conduct analysis to understand different user personas interacting with the platform.
• Map needs, behaviors, and expectations of personas to the platform's design.
• Facilitate workshops with stakeholders to refine persona definitions.

Skills

Preparing requirements and user stories

Salesforce experience

Understanding of media processes

Experience Cloud Certified

English proficiency (B2 or higher)

Job description

The Salesforce Business Analyst should have a solid understanding of media process execution, especially when leveraging Experience Cloud technology, coupled with knowledge of the media industry. Additionally, a good grasp of the core principles behind customer experience-driven solutions is advantageous.

The primary responsibility of a BA involves executing discovery from a business analysis perspective, work on requirements elaboration and stories preparation.

Here are detailed activities including specified responsibilities:

• Develop and maintain a prioritized backlog of EPICs (big, high-level user stories) that align with long-term business objectives and strategies.
• Collaborate with key stakeholders to identify major features and functionalities required within the Experience Cloud, documenting these needs as EPICs which provide scope and direction for detailed user story development.
• Regularly review and adjust the backlog in response to shifting business priorities or feedback from ongoing implementations.
• Conduct analysis to understand different user types (personas) that will be interacting with the Experience Cloud platform.
• Map specific needs, behaviors, and expectations of each persona to the features and design of the platform, ensuring that all functional and non-functional requirements address the distinct needs of these personas.
• Facilitate workshops and discussions with stakeholders to validate and refine persona definitions and alignments.
• Collaborate with enterprise architects and development teams to outline and define the Business Process Architectures at two levels: Level 1 (high level) and Level 2 (more detailed).
• Document and communicate how business processes are supported within the Experience Cloud, ensuring they are configured to enhance efficiency and user satisfaction.
• Offer consultative support in discussions and decisions around BP architecture configurations, focusing on best practices and strategic alignment.
• Break down EPICs into manageable user stories that clearly describe the features and functions that developers need to implement.
• Define clear and measurable acceptance criteria for each user story, providing a basis for testing and validating the implemented features.
• Facilitate agile ceremonies such as sprint planning, reviews, and retrospectives, focusing on refining and adjusting user stories based on ongoing feedback and project evolution.

Must-have skills

• The ability to prepare requirements and user stories
• 3+ years of Salesforce experience or equivalent
• An understanding of media processes
• Experience Cloud Certified
• English proficiency at B2 level or higher