Remote Paid Media Specialist | Data-Driven Growth

MicroSourcing; Manila; On-site; PHP 500,000 - 800,000; Full time

Benefits offered by this job

Above-market compensation

Healthcare coverage from day one

Paid time-off with cash conversion

Group life insurance

Performance bonuses

Flexible work arrangements

Career growth opportunities

Job summary

MicroSourcing is seeking a Digital Marketing Specialist (Paid Media) to own the setup, optimization, and reporting of paid search and paid social campaigns across a diverse portfolio of clients.

The role requires hands-on execution, strong analytical skills, and a disciplined approach to testing, measurement, and cross‑channel coordination, with a focus on delivering full-funnel KPIs from a Manila-based team.

Qualifications

• 2 to 4 years of hands-on experience managing paid search and paid social campaigns.
• Deep knowledge of Google Ads (Search, Shopping, and Performance Max).
• Strong hands-on capability in Meta Ads Manager (audience strategy, lookalikes, retargeting, and pixel setup).
• Solid LinkedIn Campaign Manager experience across both brand and lead generation objectives.
• Demonstrated ability to manage campaign measurement end to end, including pixel/tag implementation, GA4 configuration, conversion tracking verification, and UTM discipline.
• Strong analytical capability with the proficiency to interpret multi-platform data, utilize Excel or Google Sheets, and translate raw numbers into clear, prioritized recommendations.

Responsibilities

• Own end-to-end paid search campaign setup and management across Google Ads and Microsoft Advertising, including keyword strategy, match type management, negative keyword hygiene, ad copy, and Quality Score optimization.
• Execute end-to-end paid social campaigns across Meta (Facebook and Instagram) and LinkedIn Campaign Manager, maintaining strict naming conventions, audience targeting, creative rotation, and thorough QA protocols.
• Optimize bidding strategies, audience segmentation, creative performance, budget pacing, and frequency controls continuously to deliver against full‑funnel client KPIs.
• Develop and implement structured A/B testing frameworks across ad copy, creative assets, landing pages, and audience segments, documenting and applying findings systematically.
• Build and maintain clear campaign reporting infrastructure, providing data‑led performance commentary and forward‑looking strategic recommendations.
• Manage campaign measurement infrastructure, covering pixel/tag implementation, conversion tracking setup, UTM parameter conventions, and platform‑to‑analytics reconciliation via GA4 and Google Tag Manager.
• Support tactical planning inputs, including audience sizing, channel phasing, budget allocation modeling, and troubleshooting performance anomalies or platform issues methodically.
• Ensure all platforms and supporting tools are configured correctly and operate strictly according to digital best practice standards.

Skills

Paid search

Paid social

Google Ads

Meta Ads Manager

LinkedIn Campaign Manager

GA4 / Analytics

Excel / Google Sheets

Data-driven optimization

Tools

DV360

AdForm

The Trade Desk

CM360 (Campaign Manager 360)

Google Tag Manager

Job description

Discover your 100% YOU with MicroSourcing!

Position: Digital Marketing Specialist (Paid Media)

Work setup & shift: WFH, Day shift

Why join MicroSourcing?

You'll Have

Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses.

A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.

Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.

Career Growth: Take advantage of opportunities for continuous learning and career advancement.

Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role

As a Digital Marketing Specialist (Paid Media), you will be the hands-on executional engine responsible for the setup, optimization, and reporting of paid search and paid social campaigns across a diverse portfolio of clients.

Specifically, You Will

• Own end-to-end paid search campaign setup and management across Google Ads and Microsoft Advertising, including keyword strategy, match type management, negative keyword hygiene, ad copy, and Quality Score optimization.
• Execute end-to-end paid social campaigns across Meta (Facebook and Instagram) and LinkedIn Campaign Manager, maintaining strict naming conventions, audience targeting, creative rotation, and thorough QA protocols.
• Optimize bidding strategies, audience segmentation, creative performance, budget pacing, and frequency controls continuously to deliver against full-funnel client KPIs.
• Develop and implement structured A/B testing frameworks across ad copy, creative assets, landing pages, and audience segments, documenting and applying findings systematically.
• Build and maintain clear campaign reporting infrastructure, providing data-led performance commentary and forward-looking strategic recommendations.
• Manage campaign measurement infrastructure, covering pixel/tag implementation, conversion tracking setup, UTM parameter conventions, and platform-to-analytics reconciliation via GA4 and Google Tag Manager.
• Support tactical planning inputs, including audience sizing, channel phasing, budget allocation modeling, and troubleshooting performance anomalies or platform issues methodically.
• Ensure all platforms and supporting tools are configured correctly and operate strictly according to digital best practice standards.
  
  

What You Need

Non-negotiables

• 2 to 4 years of hands-on experience managing paid search and paid social campaigns, ideally within a digital or integrated media agency environment.
• Deep working knowledge of Google Ads (Search, Shopping, and Performance Max) and strong hands-on capability in Meta Ads Manager (audience strategy, lookalikes, retargeting, and pixel setup).
• Solid LinkedIn Campaign Manager experience across both brand and lead generation objectives.
• Demonstrated ability to manage campaign measurement end to end, including pixel/tag implementation, GA4 configuration, conversion tracking verification, and UTM discipline.
• Strong analytical capability with the proficiency to interpret multi-platform data, utilize Excel or Google Sheets, and translate raw numbers into clear, prioritized recommendations.
• High attention to detail with a structured approach to campaign builds, disciplined QA practices, and the ability to manage concurrent work across multiple clients without compromising accuracy.
  
  

Preferred Skills/Expertise

• Experience with programmatic platforms such as DV360, AdForm, or The Trade Desk.
• Familiarity with Campaign Manager 360 (CM360) for trafficking and measurement purposes.
  
  

About MicroSourcing

With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our Commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan—it's our commitment. Our way of life. Here, we don't just accept your unique authentic self—we celebrate it, valuing every individual's contribution to our collective success and growth.

Join us in celebrating YOU and your 100%!

For more information, visit MicroSourcing

Terms & conditions apply.