Remote Meta Ads Specialist (Part-Time, Philippines)

Triwill Group; Philippines; Remote; PHP 276,000 - 551,000; Part time

Benefits offered by this job

100% Remote Work – Work from anywhere?

Career Growth Opportunities – Gain on‑

Collaborative & Innovative Team – Work

Job summary

Triwill Group in the Philippines is seeking a Part-Time Meta Media Buyer to own client Meta advertising end-to-end, from setup to optimization, targeting, and reporting. Remote role with evening hours and a focus on performance-driven results for U.S.-based service clients.

The ideal candidate will independently develop and execute Meta Ads strategies, manage budgets, create or adapt simple ad creatives, and work across Facebook and Instagram with strong analytical and communication skills.

Qualifications

• Strong hands-on experience managing Meta Ads campaigns end-to-end.
• Ability to independently develop and execute Meta Ads strategy.
• Experience with campaign setup, optimization, testing, targeting, and reporting.
• Strong understanding of Meta Ads Manager and performance metrics.
• Demonstrated ability to analyze campaign data and make optimization decisions.
• Experience working with U.S.-based clients or businesses, preferably service-based (high-ticket) businesses.
• Ability to work independently and take ownership of assigned campaigns.
• Strong communication skills and ability to present performance insights and recommendations.
• Familiarity with landing pages, funnels, tracking, and conversion optimization.
• Experience managing lead-generation campaigns.

Responsibilities

• Manage Meta advertising campaigns from setup through ongoing optimization.
• Develop and execute Meta Ads strategies aligned with client goals and budgets, including deciding on the best place to direct ads to: landing pages, instant forms etc.
• Oversee landing page creation for necessary ads and setup events and tracking accordingly.
• Build, launch, monitor, and optimize campaigns across Facebook and Instagram.
• Conduct audience research, targeting, testing, and campaign structuring.
• Monitor key performance metrics and identify opportunities to improve campaign performance.
• Run ongoing A/B tests across audiences, creatives, messaging, placements, and campaign structures.
• Analyze campaign data and translate insights into actionable recommendations.
• Prepare performance reports and communicate campaign results clearly.
• Proactively recommend strategy adjustments based on performance trends and client objectives.
• Create, adapt, or provide direction for ad creatives when needed.
• Stay current with Meta Ads platform updates, best practices, and performance marketing trends.
• Manage multiple client campaigns while maintaining organization and attention to detail.

Skills

Meta Ads management

Independent strategy development

Campaign setup & optimization

Data analysis

Lead-generation campaigns

Communication

Landing pages & tracking

Tools

Meta Ads Manager

Canva

CapCut

Job description

Triwill Group in the Philippines is seeking a Part-Time Meta Media Buyer to own client Meta advertising end-to-end, from setup to optimization, targeting, and reporting. Remote role with evening hours and a focus on performance-driven results for U.S.-based service clients.

The ideal candidate will independently develop and execute Meta Ads strategies, manage budgets, create or adapt simple ad creatives, and work across Facebook and Instagram with strong analytical and communication skills.