Remote Marketing Operations Strategist (AI & HubSpot SaaS)

wrs health; Philippines; Remote; PHP 5,714,000 - 9,524,000; Full time

Job summary

WRS Health is seeking a Marketing Operations Strategist to design and execute strategic marketing plans that boost brand awareness, customer acquisition, and revenue growth. You will build repeatable, AI-powered marketing systems using HubSpot and data science to drive smarter decisions while ensuring HIPAA-conscious data handling.

The role requires a strong B2B SaaS background, project management skills, and the ability to optimize websites for conversion and lead generation.

Qualifications

• Bachelor's degree in Marketing, Business Management, Data Analytics, or a related field
• At least 5 years of experience in marketing, marketing operations, and project management, preferably in B2B SaaS
• Advanced expertise in HubSpot (Marketing, Sales, Service, and CMS Hubs) and strong proficiency in marketing automation technologies
• Hands-on experience building AI-assisted marketing workflows (e.g., predictive lead scoring, AI content tools, chatbots, or personalization)
• Strong analytical and statistical skills, with the ability to translate data into actionable insights
• Advanced database management and data visualization skills
• Solid understanding of customer journey mapping and business processes
• Excellent project management skills, with the ability to lead multiple projects at once
• Strong communication skills, including knowing how to ask the right questions and turn answers into systems

Responsibilities

• Design and execute a comprehensive marketing strategy aligned with company objectives, target markets, and healthcare IT industry trends
• Collaborate with executive leadership to define marketing goals, KPIs, and budgets
• Design and implement AI-powered workflows for lead scoring, content generation, audience segmentation, chatbots, and campaign personalization
• Evaluate and integrate AI tools into the marketing stack, with clear guidelines for quality, brand voice, and HIPAA-conscious data use
• Apply statistical analysis, predictive modeling, and attribution modeling to forecast pipeline, identify high-value segments, and measure channel effectiveness
• Design and analyze A/B and multivariate tests across emails, landing pages, and website experiences, turning results into actionable recommendations
• Manage HubSpot (Marketing, Sales, Service, and CMS Hubs), including automation workflows, processes, and data hygiene
• Analyze reports and dashboards in HubSpot to track KPIs, campaign performance, and ROI for stakeholders
• Build and manage the email marketing program from segmentation to execution
• Improve forms, email templates, landing pages, and website experiences to increase conversion rates and lead generation
• Manage marketing operations projects from initiation to completion, tracking progress, risks, and bottlenecks to stay on schedule and within budget
• Partner with Marketing, Sales, and Customer Service teams to integrate processes and document repeatable workflows

Skills

Marketing analytics

Project management

Data visualization

Communication

A/B testing

Education

Bachelor's degree in Marketing, Business Management, Data Analytics

Tools

HubSpot

Looker Studio

Tableau

Power BI

SQL

Python

R

Job description

WRS Health is seeking a Marketing Operations Strategist to design and execute strategic marketing plans that boost brand awareness, customer acquisition, and revenue growth. You will build repeatable, AI-powered marketing systems using HubSpot and data science to drive smarter decisions while ensuring HIPAA-conscious data handling.

The role requires a strong B2B SaaS background, project management skills, and the ability to optimize websites for conversion and lead generation.