Remote Marketing Campaign Specialist - Data-Driven Growth

Capgemini; Mexico; On-site; PHP 3,650,000 - 5,474,000; Full time

Job summary

Farmers Insurance is seeking a remote Marketing Campaign Specialist to support end-to-end direct mail and email initiatives. You will deploy campaigns, monitor performance, and translate insights into optimization opportunities to drive leads and premium growth.

Work is fully remote with preference for East Coast business hours. The role partners with strategy, analytics, and finance teams to ensure accurate forecasting and efficient spend.

Qualifications

• Email campaign build and execution experience including HTML coding, Salesforce Marketing Cloud, Braze, Dreamweaver and Figma
• Direct Mail campaign and execution experience
• Customer Acquisition or Lifecycle Marketing experience
• Ability to synthesize data to gain insights and provide recommendations
• Experience with forecasting and budgeting marketing spend and campaign performance

Responsibilities

• Supports end-to-end build-out of direct mail and email campaigns, including setup and deployment across platforms
• Leads management and optimization of in-market campaigns to meet KPIs and provide data reporting
• Executes email campaigns in Salesforce Marketing Cloud with HTML coding and personalization
• Supports direct mail production, timelines, and vendor deliverables
• Analyzes weekly performance and feeds management reporting
• Collaborates with strategy, analytics, and finance to optimize campaigns and budgets

Skills

Email campaign build

Direct Mail campaigns

Customer Acquisition

Lifecycle Marketing

Data synthesis & insights

Forecasting & budgeting

Tools

Salesforce Marketing Cloud

Braze

Dreamweaver

Figma

HTML coding

Job description

Farmers Insurance is seeking a remote Marketing Campaign Specialist to support end-to-end direct mail and email initiatives. You will deploy campaigns, monitor performance, and translate insights into optimization opportunities to drive leads and premium growth.

Work is fully remote with preference for East Coast business hours. The role partners with strategy, analytics, and finance teams to ensure accurate forecasting and efficient spend.