Relationship Manager-Retail Banking (Cebu)

UnionBank of the Philippines (UBP); Cebu City; On-site; PHP 420,000 - 660,000; Full time

Job summary

UnionBank of the Philippines (UBP) in Cebu, Central Visayas is seeking a Relationship Manager for Retail Banking. The role focuses on growing deposits, acquiring new clients, and strengthening existing relationships while ensuring excellent service and regulatory compliance.

You will generate opportunities, engage clients through calls and presentations, and coordinate with branches to drive sales of loans, cards, and bancassurance.

Qualifications

• Bachelor's degree in Business, Marketing, Finance, or related field.
• Experience in retail banking, sales, business development, or relationship management.
• Strong communication, negotiation, and customer relationship skills.
• Knowledge of banking products, CASA generation, and cross-selling strategies.
• Results-driven with ability to meet sales targets.
• Familiarity with BSP regulations, AML/KYC, and banking compliance requirements.

Responsibilities

• Generate new business opportunities and grow deposit accounts (CASA) and funds portfolio.
• Identify, engage, and acquire prospective clients through sales calls and presentations.
• Manage relationships with existing clients and identify cross-selling opportunities.
• Conduct market research and competitor analysis to develop effective sales strategies.
• Evaluate client needs and facilitate referrals for loans, credit cards, bancassurance, and other bank products.
• Coordinate with branch teams to ensure prompt resolution of client concerns.
• Support branch sales initiatives and promote a strong customer service culture.
• Prepare and submit sales activity and client call reports.

Skills

Communication

Negotiation

Customer relationships

Education

Bachelor's degree in Business Marketing Finance or related field

Job description

Position Title: Relationship Manager-Retail Banking

Location: Cebu, Central Visayas

Employment Type: Probationary

About The Role

The Relationship Manager-Retail Banking is responsible for growing the bank's deposit portfolio and customer base through proactive business development and relationship management. The role acquires new clients, strengthens existing relationships, and promotes banking products and services to achieve business targets. Working closely with branch operations, the Relationship Manager ensures excellent customer service while maintaining compliance with bank policies and regulatory requirements.

What You'll Do

• Generate new business opportunities and grow deposit accounts (CASA) and funds portfolio.

• Identify, engage, and acquire prospective clients through sales calls and presentations.

• Manage relationships with existing clients and identify cross‑selling opportunities.

• Conduct market research and competitor analysis to develop effective sales strategies.

• Evaluate client needs and facilitate referrals for loans, credit cards, bancassurance, and other bank products.

• Coordinate with branch teams to ensure prompt resolution of client concerns.

• Support branch sales initiatives and promote a strong customer service culture.

• Prepare and submit sales activity and client call reports.

What We're Looking For

• Bachelor's degree in Business, Marketing, Finance, or a related field.

• Experience in retail banking, sales, business development, or relationship management.

• Strong communication, negotiation, and customer relationship skills.

• Knowledge of banking products, CASA generation, and cross‑selling strategies.

• Results-driven with the ability to meet sales targets.

• Familiarity with BSP regulations, AML/KYC, and banking compliance requirements.