Relationship Manager-Retail Banking (Makati)

UnionBank of the Philippines; Makati; On-site; PHP 800,000 - 1,200,000; Full time

Job summary

A prominent bank is seeking a Relationship Manager for its Retail Banking sector in Metro Manila. The role involves formulating and executing business generation strategies to increase the client base and overall funds portfolio. Successful candidates will have a Bachelor's degree and proven skills in customer-focused selling and relationship management. This position offers opportunities for growth and development within a reputable institution committed to customer satisfaction.

Qualifications

• Degree in a relevant field, preferably in business or finance.
• Knowledge of UBP products and services.
• Experience in sales and marketing strategies.

Responsibilities

• Formulates and executes business generation programs.
• Conducts market surveys and business calls to clients.
• Ensures effective resolution of customer complaints.
• Coordinates with the Branch Manager for operational quality.
• Screens credit worthiness of clients.

Skills

Customer-focused selling

Relationship management

Analytical-critical thinking

Competitiveness in market analysis

Education

Bachelor's degree

Job description

Group Company

Union Bank of the Philippines

Designation

Relationship Manager-Retail Banking

Office Location

Ayala - SSS, Makati, Metro Manila

Duties and Responsibilities

Business Generalization

• Plans, organizes, leads and undertakes business generation programs, specifically to increase account base (number of depositors) and total funds portfolio.
• Conducts continuing market survey to pinpoint prospective clients, determines their banking requirements and what the competition is providing them; determines products and services appropriate to client’s specific requirements and packages these accordingly to outflank competition.
• Regularly conducts business calls and presentations to prospective clients; accomplishes and submits a Call Report of all marketing activities/sales calls to the Region Business Head.
• Conducts periodic calls to existing clients to determine their perception of the bank’s products and service quality as well as explore opportunities for cross‑selling, leveraging, and relationship improvement.
• Provides specific guidelines (i.e., standing instructions) to branch service personnel on the scope of relationships to be established/maintained for every client.
• Formulates and executes strategies to ensure attainment of business volume/budget.
• Screens and evaluates credit worthiness of clients who request for credit accommodations (e.g., credit cards, auto loans, mortgage, business line, and/or bills purchase line); endorses credit applications with complete justification and documentation requirements to the Regional Office for further endorsement/processing.
• Harnesses the resources of all support or of other business units for more efficient client base conversion and deposit generation, as well as to provide clients with meaningful and competitive products and services (i.e., includes sales leads conversion activities, auto loans/credit cards/business line/bank assurance etc. referrals/production).

Operations and Service Quality

• Ensures that customer requests, suggestions, and complaints are immediately and satisfactorily addressed/resolved by concerned personnel and/or units.
• Co-signs instruments and transaction documents which require counter‑signatures within policies and defined signing authorities.
• Coordinates with the Branch Manager in ensuring that all branch service and operations personnel are oriented with bank products and services, and are trained on basic selling skills; encourages them to take advantage of every opportunity to cross‑sell and regularly coaches them on how to cross‑sell.
• Coordinates with the Branch Manager in ensuring that the branch projects the image of a progressive, efficient, and stable bank that is worthy of patronage through:
  • Well‑maintained furniture and equipment
  • Well‑appointed display of Head Office‑provided promotional materials on bank products and services;
  • Well‑trained, smartly dressed, courteous, and customer service‑oriented personnel
• Conducts with the Branch Manager regular branch staff meetings for disseminating information on new products/services, coordination issues between the RM and the service & operations personnel, handling of specific accounts, etc.

Primary Responsibilities

• Formulates, designs, plans, executes, and manages sales and marketing strategies (within the contest of bank wide or broader institutional objectives) to maximize business volume and deposits while maintaining teamwork with the service ad operations personnel.

Educational Qualifications Preferred

• Degree: Bachelors degree

Required Knowledge

• Portfolio: PhP50 million to below PhP500 million
• Competence in UBP selling competencies; prospecting and contracting; pre‑call planning; customer‑focused selling, and relationship management
• Competent knowledge of UBP products and services
• Stays abreast of banking and financial services industry practices
• CORE competencies: achievement orientation, self‑confidence and persistence, impact and influence, analytical‑critical thinking and information processing