Relationship Manager-Retail Banking

UnionBank; Makati; On-site; PHP 600,000 - 900,000; Full time

Job summary

Union Bank of the Philippines seeks a Relationship Manager-Retail Banking to design and execute sales strategies, grow deposits, and manage client relationships at the Pasong Tamo, Makati branch. You will coordinate with service and operations to maximize customer value and branch performance.

The role requires the ability to drive business generation, conduct client calls, present products, and work closely with internal teams to deliver high-quality service.

Qualifications

• Bachelor's degree in Business, Marketing or any relevant course.
• Proven ability to generate new CASA Deposit, grow account portfolios, and conduct effective client calls and presentations.
• Skilled in maintaining and enhancing client relationships through regular engagement, cross‑selling of bank products, and delivering high-quality service.
• Ability to assess client banking needs and evaluate creditworthiness for various loan and credit products.
• Able to clearly articulate banking products, conduct persuasive sales presentations, and coordinate effectively with internal teams.
• Capable of working closely with branch operations, guiding staff on product knowledge and cross‑selling, and aligning with branch managers on service quality initiatives.

Responsibilities

• Increase deposit base and total funds portfolio.
• Conduct market surveys to identify prospective clients and tailor products.
• Make business calls and presentations; submit a Call Report.
• Perform periodic client calls to assess satisfaction and cross-sell.
• Provide guidelines to branch staff on relationship scope.
• Formulate strategies to achieve volume/budget.
• Screen credit worthiness and endorse loan/credit apps.
• Leverage support units to grow client base and cross-sell.
• Coordinate with Branch Manager to align service quality and training.
• Co-conduct branch staff meetings on new products and cross-selling.

Skills

Client calls

Presentations

Cross-selling

Relationship management

Sales generation

Education

Bachelor's degree in Business/Marketing

Job description

Company: Union Bank of the Philippines

Position: Relationship Manager-Retail Banking

Office Location: Pasong Tamo, Makati (Branch)

About The Role

The Relationship Manager formulates, designs, plans, executes, and manages sales and marketing strategies (within the contest of bank wide or broader institutional objectives) to maximize business volume and deposits while maintaining teamwork with the service ad operations personnel.

What We're Looking For

• Bachelor's degree in Business, Marketing or any relevant course.
• Proven ability to generate new CASA Deposit, grow account portfolios, and conduct effective client calls and presentations.
• Skilled in maintaining and enhancing client relationships through regular engagement, cross‑selling of bank products, and delivering high-quality service.
• Ability to assess client banking needs and evaluate creditworthiness for various loan and credit products.
• Able to clearly articulate banking products, conduct persuasive sales presentations, and coordinate effectively with internal teams.
• Capable of working closely with branch operations, guiding staff on product knowledge and cross‑selling, and aligning with branch managers on service quality initiatives.

Responsibilities and Activities

• Business Generalization
• Plans, organizes, leads and undertakes business generation programs, specifically to increase account base (number of depositors) and total funds portfolio.
• Conducts continuing market survey to pinpoint prospective clients, determines their banking requirements and what the competition is providing them; determines products and services appropriate to client’s specific requirements and packages these accordingly to outflank competition.
• Regularly conducts business calls and presentations to prospective clients; accomplishes and submits a Call Report of all marketing activities/sales calls to the Region Business Head.
• Conducts periodic calls to existing clients to determine their perception of the bank’s products and service quality as well as explore opportunities for cross-selling, leveraging, and relationship improvement.
• Provides specific guidelines (i.e., standing instructions) to branch service personnel on the scope of relationships to be established/maintained for every client.
• Formulates and executes strategies to ensure attainment of business volume/budget.
• Screens and evaluates credit worthiness of clients who request for credit accommodations (e.g., credit cards, auto loans, mortgage, business line, and/or bills purchase line); endorses credit applications with complete justification and documentation requirements to the Regional Office for further endorsement/processing.
• Harnesses the resources of all support or of other business units for more efficient client base conversion and deposit generation, as well as to provide clients with meaningful and competitive products and services (i.e., includes sales leads conversion activities, auto loans/credit cards/business line/bank assurance etc. referrals/production).
• Operations and Service Quality
• Ensures that customer requests, suggestions, and complaints are immediately and satisfactorily addressed/resolved by concerned personnel and/or units.
• Co-signs instruments and transaction documents which require counter-signatures within policies and defined signing authorities.
• Coordinates with the Branch Manager in ensuring that all branch service and operations personnel are oriented with bank products and services, and are trained on basic selling skills; encourages them to take advantage of every opportunity to cross –sell and regularly coaches them on how to cross-sell.
• Coordinates with the Branch Manager in ensuring that the branch projects the image of a progressive, efficient, and stable bank that is worthy of patronage through: Well-maintained furniture and equipment, Well-appointed display of Head Office-provided promotional materials on bank products and services; and Well-trained, smartly dressed, courteous, and customer service-oriented personnel.
• Co-conducts with the Branch Manager regular branch staff meetings for disseminating information on new products/services, coordination issues between the RM and the service & operations personnel, handling of specific accounts, etc.