Regional Marketing Manager - Philippines

Justforex; Philippines; On-site; PHP 5,541,871 - 9,236,452; Full time

Benefits offered by this job

15 paid vacation days

10 paid sick leave days

10 Public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget

Job summary

Justforex in the Philippines is seeking a regional marketing leader to adapt the global strategy to local market realities and trends. You will guide a cross-functional team of KOL, SMM/Community, PR/Events, and Content, while ensuring alignment with Global HQ.

The role requires 4+ years in marketing with leadership experience, proficiency in analytics tools, and native Tagalog plus fluent English. Expect a dynamic fintech/retail trading environment with a strong emphasis on ROI.

Qualifications

• 4+ years of marketing experience with at least 2 years in a leadership role overseeing 3+ specialists.
• Expertise in organic and partnership-driven acquisition in the Philippines.
• Strong understanding of 360 marketing, including brand building, KOL/Influence marketing, PR, community growth, and performance marketing.
• Experience allocating and optimizing monthly regional marketing budgets around $50,000 to drive ROI.
• Hands-on experience with GA4, Tableau, and Power BI for cohort and ROI analyses.
• Experience with Jira, Asana, or Confluence to keep campaigns on track.
• Native Tagalog and fluent business English.

Responsibilities

• Lead regional market growth by adapting the global marketing strategy to local market specifics and trends.
• Directly manage, mentor, and synchronize a local team across KOL, SMM/Community, PR/Events, and Content.
• Develop quarterly marketing plans for Philippines-focused strategies and community.
• Manage the regional marketing budget and optimize spend across channels based on performance data.
• Use analytics platforms to monitor campaign performance and guide priorities.
• Serve as the main connection between the local team and Global HQ, sharing market insights.

Skills

Marketing leadership

Team management

KOL/Influencer marketing

Brand building

Performance marketing

Budget optimization

Analytics mindset

Tools

Google Analytics 4

Tableau

Power BI

Jira

Asana

Confluence

Job description

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Philippines and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team’s priorities
• Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Philippines
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Tagalog and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Philippine influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Philippines
• Familiarity with AI and automation tools to support content and campaign production

We offer

• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 Public holidays
• Medical insurance budget
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)