Regional Marketing Manager

Hammerjack Pty Ltd; Philippines; On-site; PHP 1,800,000 - 2,400,000; Full time

Benefits offered by this job

15 vacation days per year

10 sick leave days per year

Public holidays

Medical insurance budget

Professional education budget

Language learning budget

Wellness budget

Job summary

Hammerjack Pty Ltd in the Philippines seeks a Senior Marketing Manager to lead regional growth, adapt the global strategy to local market trends, and guide a dedicated local team (KOL, SMM/Community, PR, Events, Content specialists) toward clear objectives. You will develop quarterly marketing plans tailored to the Philippines and its client community.

Own the regional budget, optimize spend across channels, measure campaigns with GA4/Tableau/Power BI, and collaborate with Global HQ to share

Qualifications

• 4+ years marketing experience with 2+ years in leadership managing a team of 3+ specialists.
• Expertise in organic and partnership-driven acquisition in Philippines.
• Strong 360 marketing knowledge: brand, KOL, PR, community growth, performance marketing.
• Experience allocating and optimizing monthly regional budgets around $50,000.
• Hands-on with analytics tools: GA4, Tableau, or Power BI.
• Experience with Jira/Asana/Confluence for campaign coordination.
• Native Tagalog and fluent business English.

Responsibilities

• Lead regional market growth by adapting the global strategy to local trends.
• Directly manage and mentor local teams and remove blockers.
• Develop quarterly plans for Philippines and client community.
• Manage regional budget and optimize spend for ROI.
• Use analytics to monitor campaigns and guide priorities.
• Bridge between local team and Global HQ sharing insights.

Skills

Leadership

Budget management

Performance marketing

KOL/Influencer marketing

SMM/Community

Brand building

Google Analytics 4

Tableau

PowerBI

Jira

Asana

Confluence

Tagalog

Business English

Philippines market

Tools

Google Analytics 4

Tableau

PowerBI

Jira

Asana

Confluence

Job description

Responsibilities

• Lead the regional market growth by adapting the global marketing strategy to local market specifics and trends, informed by continuous monitoring of the competitive landscape, and cultural shifts
• Directly manage, mentor, and synchronize a local team (KOL, SMM/Community, PR/Events, Сontent specialists), setting the direction, removing blockers, and creating an efficient environment
• Develop quarterly marketing plans for locally relevant strategies for Philippines and its client community
• Manage the regional marketing budget, allocating spend across channels based on performance data, and continuously looking for ways to improve efficiency and results
• Use analytics platforms to monitor campaign performance, understand user behaviour, and guide your team's priorities
• Serve as the key connection point between your local team and Global HQ – sharing market insights and coordinating on global campaigns

Requirements

• 4+ years of marketing experience, with at least 2 years in a leadership role overseeing a team of 3 or more specialists (e.g., KOL, Content, PR, or SMM/Community) in fintech, crypto, retail trading, or a comparable fast-moving industry
• Expertise in organic and partnership-driven acquisition in Philippines
• Strong understanding of marketing 360, including brand building, KOL/Influence marketing, PR, community growth, performance marketing, and SMM
• Proven experience directly allocating and optimizing monthly regional marketing budgets ranging from $50,000, skilled at driving down CPA and maximizing ROI
• Solid hands-on experience with any of the following analytics tools: Google Analytics 4, Tableau, PowerBI with the ability to interpret cohort data, traffic quality, and LTV trends
• Experience with project management tools (Jira, Asana, or Confluence) to keep teams aligned and campaigns on track
• Native Tagalog and fluent in business English for daily communication with the cross-regional teams

Will be a plus

• Strong background in sourcing, auditing, and closing complex deals with Philippine influencers, financial bloggers, media contacts and local partners
• Hands-on proficiency with mobile attribution platforms – AppsFlyer or Adjust, including conversion tracking, traffic quality analysis, and fraud detection
• Knowledge of financial advertising compliance in Philippines
• Familiarity with AI and automation tools to support content and campaign production

We offer

• 15 paid vacation days per year
• 10 paid sick leave days per year
• 10 Public holidays
• Medical insurance budget
• Professional education budget
• Language learning budget
• Wellness budget (gym membership, sports gear and related expenses)