Project Lead (Performance Marketing) (Mexico)

Thrive Digital; Mexico; On-site; MXN 600,000 - 700,000; Full time

Benefits offered by this job

Benefits

Job summary

Thrive Digital is seeking a Project Lead in a remote Mexico-friendly setup to guide performance marketing initiatives. You will mentor the team, promote sustainable growth, and ensure long-term campaign success across platforms such as Meta, Google Ads, YouTube, and TikTok.

In this role, you’ll lead client communication, manage projects end-to-end, and work with strategists to deliver results while developing teammates to become world-class performance marketers.

Qualifications

• You have executed and scaled performance marketing accounts with $100k-200k USD monthly spend.
• You have coached, mentored, or trained team members to reach career goals.
• You have advanced analytical skills with data visualization tools and dashboards.
• You have led projects end-to-end across ecommerce, lead gen, and other verticals.
• You have grown client relationships through weekly touchpoints and strategic recommendations.

Responsibilities

• Provide expert-level project contributions, autonomously leading complex projects.
• Maintain strong day-to-day client communication and proactive problem solving.
• Train and develop team members to high-quality performance marketers.
• Influence product and service improvements aligned with program objectives.

Skills

Performance marketing leadership

Client relationship management

Data visualization

End-to-end project leadership

Tools

Google Sheets

Excel

Google Data Studio

Tableau

Job description

Project Lead

Job Details

Role: Project Lead (performance marketing)

Department: Performance

Job Location: Remote (Mexico)

Role Type: Full‑time, Permanent

Hours: Monday - Friday 9AM-5PM (in your timezone, flexible hours)

Total Compensation: $600,000 - $700,000 MXN + Benefits

New Hire Starting Pay: $600,000 - $675,000 MXN + Benefits

Role Availability: This posting is for an existing vacancy at Thrive Digital

As a company that values inclusion and diversity, Thrive seeks individuals of all backgrounds and experiences to apply for this position.

About Thrive

Thrive is a leading full-funnel digital marketing agency supporting growth for some of North America's most ambitious companies. We evolve our services through disciplined learning, continuous improvement, and close partnership with our clients - regularly assessing what works, what doesn't, and where to raise the bar.

Our mission is to help companies grow sustainably. To do that, we've built deep expertise across performance marketing, brand marketing, digital design, and data and measurement, managing more than $5 billion USD in advertising spend over the past decade. Our work spans startups, scale-ups, and enterprise organizations, including Alo, Zoom, Slack, Uber, Asana, Masterclass, Snapchat, Change.org, and lululemon.

Our culture values curiosity, accountability, and thoughtful problem‑solving. We challenge our teams to grow and take ownership of their work while respecting boundaries and long-term sustainability. Thrive is a place where experimentation is encouraged, learning is continuous, and people are supported to do high-quality work they're proud of - together.

The Role

Joining the Performance Department (performance marketing) as our Project Lead, you'll be responsible for providing stability within your team by supporting your direct manager through mentoring, training, and developing team members. You will also apply expert-level strategic thinking to promote sustainable project growth, ensuring long‑term success in performance marketing initiatives.

Your focus of responsibilities will be:

• Domain: Making expert-level project contributions, autonomously leading projects of varying complexity to a high standard of quality, with a focus on testing and creative problem solving, maintaining client success where applicable and reasonable while supporting others around you and teaching others to do the same.
• Client: Exemplifying Thrive's standards for client success through strong day-to-day communication, agile and proactive problem solving, project management, and anticipating client needs.
• People: Accountable for training and developing team members to be world‑class performance marketers with Thrive's standards of quality and impact to aid in the growth of company performance expertise.
• Company: Understands and takes action to be a key influencer and innovator in helping Thrive improve our products and services, and enhancing team member contributions while aligning individual contributions with the wider team or program objectives.

We're committed to delivering an exceptional onboarding experience that will create a strong foundation for your launch in this role:

• In your first 30 days you'll familiarize yourself with Thrive's mission, values, and processes, complete your technical onboarding bootcamp, and onboard onto your team, emphasizing on building relationships.
• In your first 60 days you'll put your learning, skills, and experiences into action by supporting on assigned client accounts, preparing and leading client calls, and helping your Strategist manage projects end-to-end.
• In your first 90 days you'll have become integrated into the team, becoming an efficient contributor and trusted partner to your assigned clients and team members. You're starting to train others on the work we do.

Qualifications

• You have executed, maintained, and scaled performance marketing accounts of $100k-200k USD media spend per month at a consistently positive ROI for the client across multiple platforms at a time including Meta, Google Ads, YouTube, Display, Programmatic Platforms, TikTok, Twitter, Spotify and others.
• You have experience directly collaborating with and supporting team members to achieve project & team goals. You have coached, mentored, or trained people before, helping them reach their career development goals.
• You have advanced analytical skills and experience using data visualization tools like Google Sheets, Excel, Google Data Studio, Tableau or similar platforms to pull, sort, analyze and draw insight from ad platforms, analytics, and / or business intelligence tools. You have built your own dashboards before, or automated some manual reporting to make it more efficient.
• You've managed performance media across a range of business verticals and sizes (ecommerce, lead gen, etc), and have been responsible for leading projects end-to-end, including delegation to more junior team members.
• You have successfully managed and grown client relationships via weekly touchpoint meetings and asynchronous communication, and were able to make strategic recommendations that helped grow their business in the form of quarterly planning meetings or similar.

Equal Opportunity Employer

Thrive is an equal opportunity employer committed to building a diverse, inclusive, and respectful workplace. We have zero tolerance for bullying, discrimination, or harassment of any kind, and we strive to create an environment where everyone feels safe, supported, and valued.

This commitment applies to all aspects of employment, including recruitment, hiring, performance management, training, compensation, and advancement. Accommodations are available upon request for candidates participating in any stage of the selection process.

Competitive Total Compensation Package

At Thrive, we offer a competitive total compensation package that reflects role scope, experience, and impact. This includes a comprehensive benefits program with remote‑first, flexible work, paid vacation and wellbeing time, career development support, internal career coaches, and robust health, dental, and paramedical coverage, and so much more!

Hiring Eligibility by Location

While Thrive operates as a remote‑first organization and hires globally, work authorization requirements vary by role and location. Candidates must be legally authorized to work in the country where the role is based. For roles based in Canada, candidates must already be eligible to work in Canada. Thrive does not provide visa sponsorship.