About the Role
The Content Creator leads content production that drives sales, repeat orders, and loyalty for TinapaIsLife. This role produces high-impact visuals, videos, and copy across Facebook, TikTok, Instagram, and Shopify, keeping the brand visually sharp and conversion-focused.
Responsibilities
- Plan, shoot, and edit photos and videos that highlight products, customer stories, and brand values.
- Write and design captions, graphics, and banners to drive engagement and conversions.
- Manage the visual and copy updates for the Shopify store to improve layout, usability, and sales performance.
- Use AI tools (Midjourney, ChatGPT, etc.) to create fresh and distinctive visuals and copy.
- Execute lifestyle and product shoots; edit content for multi-platform use.
- Maintain consistent tone, visuals, and messaging across all touchpoints.
- Track and analyze content performance; adjust strategy based on data.
- Coordinate with the marketing team for campaigns, promos, and launches.
- Keep updated on digital and social trends relevant to food and e-commerce.
Qualifications
- Proven portfolio in photography, videography, social media content, and design.
- Proficient in Adobe Creative Suite, Canva, CapCut, or similar tools.
- Skilled in AI-powered content and image creation.
- Experience with Shopify (theme edits, layout adjustments, copy updates).
- Strong storytelling and copywriting skills.
- Deep understanding of social media trends in food, lifestyle, and e-commerce.
- Creative, proactive, and results-focused.
- Fresh graduates are welcome to apply.
- Preferably resident of Dinalupihan, Bataan or nearby municipalities