Programmatic Ad Operations Specialist

Locala

Philippines

On-site

PHP 360,000 - 600,000

Full time

9 days ago

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Job summary

Locala in the Philippines is seeking an Ad Operations professional to set up and optimize campaigns on our proprietary platform, manage daily performance, and suggest audience segments. You will work with Account Management to align with client goals and communicate results, acting as the primary contact for campaign progress and coordinating with Support on issues.

The ideal candidate has 1-3 years hands-on DSP experience, experience in campaign management/ad trafficking, and strong

Qualifications

1-3 years hands-on DSP experience.
Experience in Campaign Management / Ad Trafficking.
Proven problem-solving and creative thinking for analytics problems.
Ability to self-manage, juggle priorities, and stay detail-oriented.
Excellent communication; distill ideas for non-technical audiences.
Familiar with local media agencies landscape.
Comfortable with start-up mindset and global challenges.

Responsibilities

Set up and optimize advertising campaigns on our proprietary platform with internal teams.
Manage campaign performance daily.
Recommend relevant audience segments to activate.
Collaborate with Account Management to understand goals and communicate results.
Serve as main contact for ad operations issues and coordinate with Support.
Investigate discrepancies with third-party measurement tools with Support.
Provide recommendations on creative formats with the creation teams.
Develop expertise in the local market and maintain relationships with local publishers and SSPs.