Program Manager – Regional Marketing Officer

Bank of the Philippine Islands (BPI); Makati; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

The Program Manager – Regional Marketing Officer at Bank of the Philippine Islands (BPI) leads growth in the regional credit card business across Luzon, Visayas, and Mindanao. You will identify market opportunities, design usage and loyalty programs, and manage merchant partnerships to boost billings, revenue, and customer engagement.

Collaborating with Data Science and Finance, you will develop MIS and projections, while ensuring compliance and alignment with policies and cross‑functional

Qualifications

• Bachelor’s degree in Business or Marketing or equivalent.

Responsibilities

• Plans, executes, and implements programs and campaigns within the region to promote cardholder usage and loyalty.

Skills

Leadership

Strategic Thinking

Analytical Ability

Project/Campaign Management

Communication

Negotiation

Creativity

MS Word

PowerPoint

Excel

Adobe Photoshop

Credit Card Metrics

Data Analytics

Education

Bachelor’s degree in Business or Marketing

Tools

MS Word

PowerPoint

Excel

Adobe Photoshop

Job description

The Program Manager – Regional Marketing Officer is responsible for driving growth in the regional credit card business across Luzon, Visayas, and Mindanao. The role focuses on identifying market opportunities, developing and implementing usage and loyalty programs, and managing merchant partnerships to increase billings, revenue, and customer engagement. The position contributes significantly to overall retail and merchant billings while ensuring compliance with policies and effective collaboration across teams.

Responsibilities

• Plans, executes, and implements programs and campaigns within the region to promote cardholder usage and loyalty
• Understands customer segment needs, monitors competitive activity, and identifies new trends and opportunities to design targeted retention programs
• Manages and builds relationships with top, non-traditional, and emerging installment merchant accounts to drive volume and profitability
• Identifies and launches usage marketing programs that influence customer behavior and deliver value
• Implements and manages strategic and tactical usage programs with proper tracking to achieve targets
• Organizes and collaborates with cross-functional teams to ensure effective program implementation
• Works closely with Data Science and Finance teams to develop MIS, financial projections, and performance monitoring
• Coordinates with other divisions and departments to plan and execute marketing programs
• Manages resources, budget, and personnel to maximize results while ensuring compliance with regulations and business policies

Qualifications

• Bachelor’s degree in Business or Marketing
• With at least 3–5 years’ experience in a managerial role, preferably in Sales and/or Marketing
• Knowledge of credit card metrics such as customer base, billings, loans, revolve rate, and revenue
• Strong financial acumen and understanding of campaign levers for success
• Expertise in marketing, data analytics, campaign performance monitoring, account management, and strategic planning
• Skills in leadership, strategic thinking, analytical ability, project/campaign management, communication, negotiation, and creativity
• Attributes include being results-oriented, resilient, adaptable, articulate, and open to new learning
• Proficiency in MS Word, PowerPoint, Excel, and Adobe Photoshop