Product Marketing Manager, Postpaid CX & Assignee Management

Smart Communications, Inc.; Makati; On-site; PHP 1,800,000 - 3,200,000; Full time

Job summary

Smart Communications, Inc. is seeking an experienced product marketing and CX leader to drive engagement for Enterprise postpaid customers.

You will own the Enterprise Smart App, shape monetization and lifecycle initiatives, and work cross-functionally to improve adoption and retention. The role requires deep expertise in postpaid telco products, strong analytics, and a track record of increasing ARPU while reducing churn.

Qualifications

• At least 8 years in product marketing, CX, or digital, preferably in telco postpaid.
• Experience owning a digital/app product and running monetization or lifecycle programs.

Responsibilities

• Designs and executes user-focused engagement strategies to improve adoption, retention, and CX for Enterprise postpaid subscribers.
• Owns the Smart App for Enterprise — roadmap, feature adoption, and in-app engagement and monetization.
• Addresses ARPU decline through targeted monetization and lifecycle offers.
• Drives Infinity churn reduction and base retention through CX and engagement programs.
• Manages assignee monetization initiatives across enterprise postpaid fleets.
• Owns campaign design, delivery, and compliance across the postpaid CX calendar.
• Coordinates with Sales, Brand & Marketing, IT, and CX operations on execution and measurement.
• Tracks ARPU, churn, retention, and campaign performance; reports with corrective actions.
• Chairs or contributes to pipeline, performance, and risk reviews; escalates issues with recommended actions.

Skills

User-focused engagement

CX

Monetization

Lifecycle programs

Education

Bachelor's degree in Marketing/Business/Communications

MBA an advantage

Job description

Education

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA an advantage.

EDUCATION

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA an advantage.

Qualifications

WORK EXPERIENCE

• At least 8 years in product marketing, CX, or digital, preferably in telco postpaid.
• Experience owning a digital / app product and running monetization or lifecycle programs.

Duties And Responsibilities

• FUNCTIONAL
• Designs and executes user-focused engagement strategies to improve adoption, retention, and CX for Enterprise postpaid subscribers.
• Owns the Smart App for Enterprise — roadmap, feature adoption, and in-app engagement and monetization.
• Addresses ARPU decline through targeted monetization and lifecycle offers.
• Drives Infinity churn reduction and base retention through CX and engagement programs.
• Manages assignee monetization initiatives across enterprise postpaid fleets.
• Owns campaign design, delivery, and compliance across the postpaid CX calendar.
• Coordinates with Sales, Brand & Marketing, IT, and CX operations on execution and measurement.
• Tracks ARPU, churn, retention, and campaign performance; reports with corrective actions.
• ADMINISTRATIVE
• Chairs or contributes to pipeline, performance, and risk reviews; escalates issues with recommended actions.
• Submits P&L, pipeline, and performance reports on the required cadence; maintains roadmap, launch, and documentation.
• Completes timekeeping, leave, and expense filings on or before cut-off.
• Participates in performance management (goal-setting, reviews, appraisal) for self and team.
• Completes mandatory compliance trainings annually (Code of Conduct, Data Privacy Act, Information Security).