Product Marketing Manager Postpaid CX And Assignee Management

Smart Communications, Inc.; Makati; On-site; PHP 2,000,000 - 3,000,000; Full time

Job summary

Smart Communications, Inc. is seeking an experienced marketing and product leader to drive engagement for Enterprise postpaid customers. You will own the Enterprise Smart App roadmap, prioritize features, and lead monetization and lifecycle initiatives to improve ARPU and retention.

The role requires deep CX focus, cross-functional collaboration with Sales, Brand & Marketing, IT, and CX teams, and a track record of delivering growth through targeted campaigns and lifecycle programs.

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field.
• MBA an advantage.
• At least 8 years in product marketing, CX, or digital.
• Experience owning a digital/app product and monetization or lifecycle programs.

Responsibilities

• Designs and executes user-focused engagement strategies to improve adoption, retention, and CX for Enterprise postpaid subscribers.
• Owns the Smart App for Enterprise — roadmap, feature adoption, and in-app engagement and monetization.
• Addresses ARPU decline through targeted monetization and lifecycle offers.
• Drives Infinity churn reduction and base retention through CX and engagement programs.
• Manages assignee monetization initiatives across enterprise postpaid fleets.
• Owns campaign design, delivery, and compliance across the postpaid CX calendar.
• Coordinates with Sales, Brand & Marketing, IT, and CX operations on execution and measurement.
• Tracks ARPU, churn, retention, and campaign performance; reports with corrective actions.
• Chairs or contributes to pipeline, performance, and risk reviews; escalates issues with recommended actions.
• Submits P&L, pipeline, and performance reports on the required cadence; maintains roadmap, launch, and documentation.
• Completes timekeeping, leave, and expense filings on or before cut-off.
• Participates in performance management (goal-setting, reviews, appraisal) for self and team.
• Completes mandatory compliance trainings annually (Code of Conduct, Data Privacy Act, Information Security).

Skills

Product marketing

Customer experience (CX)

Digital/app product

Monetization programs

Lifecycle programs

ARPU analysis

Churn optimization

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business/Communications

MBA (advantage)

Job description

Job Description:

Education

EDUCATION

• Bachelor's degree in Marketing, Business, Communications, or a related field. MBA an advantage.

Qualifications

WORK EXPERIENCE

• At least 8 years in product marketing, CX, or digital, preferably in telco postpaid.
• Experience owning a digital / app product and running monetization or lifecycle programs.

Duties And Responsibilities

• FUNCTIONAL
• Designs and executes user-focused engagement strategies to improve adoption, retention, and CX for Enterprise postpaid subscribers.
• Owns the Smart App for Enterprise — roadmap, feature adoption, and in-app engagement and monetization.
• Addresses ARPU decline through targeted monetization and lifecycle offers.
• Drives Infinity churn reduction and base retention through CX and engagement programs.
• Manages assignee monetization initiatives across enterprise postpaid fleets.
• Owns campaign design, delivery, and compliance across the postpaid CX calendar.
• Coordinates with Sales, Brand & Marketing, IT, and CX operations on execution and measurement.
• Tracks ARPU, churn, retention, and campaign performance; reports with corrective actions.
• ADMINISTRATIVE
• Chairs or contributes to pipeline, performance, and risk reviews; escalates issues with recommended actions.
• Submits P&L, pipeline, and performance reports on the required cadence; maintains roadmap, launch, and documentation.
• Completes timekeeping, leave, and expense filings on or before cut-off.
• Participates in performance management (goal-setting, reviews, appraisal) for self and team.
• Completes mandatory compliance trainings annually (Code of Conduct, Data Privacy Act, Information Security).