Product Manager

FIBERBLAZE; Cavite City; On-site; PHP 1,000,000 - 2,000,000; Full time

Job summary

Fiberblaze is seeking a seasoned Product Manager to own the end-to-end lifecycle of broadband, cable TV, and digital service offerings across its brands and service areas. You will assess market opportunities, shape concepts, and drive launches to optimize performance and subscriber growth.

You will craft pricing, packaging, positioning, and promotional strategies, coordinating with Sales, Marketing, Technical, Operations, Customer Service, and Finance.

Qualifications

• Bachelor's degree in Marketing, Business, Engineering, Information Systems, or other related fields.
• Minimum of 5 years of relevant experience in product management, GTM, or project coordination.
• Strong understanding of product lifecycle management from planning through launch and continuous improvement.
• Ability to apply customer insights, market data, and user feedback in product decisions.
• Strong decision-making with sound product judgment in fast-paced environments.
• Results-driven with focus on execution and accountability.
• Proven cross-functional collaboration and stakeholder management across teams.
• Excellent written and verbal communication and presentation skills.
• Ability to manage multiple priorities and deadlines in a fast-paced environment.
• Highly adaptable, proactive, and ownership-minded.

Responsibilities

• Lead the end-to-end product lifecycle for Fiberblaze Group's offerings from market assessment to launch and continuous optimization.
• Develop and execute product strategies to drive subscriber acquisition, retention, revenue growth, and market share.
• Manage the product portfolio including broadband plans, cable television packages, enterprise solutions, and digital services.
• Conduct market research, customer insights analysis, competitive benchmarking, and industry trend monitoring.
• Develop pricing, packaging, positioning, and promotional strategies that maximize competitiveness.
• Lead the planning and execution of new product launches and campaigns in cross-functional collaboration.
• Analyze product performance using metrics such as ARPU, churn, CAC, profitability, and customer satisfaction.
• Partner with Technical and Operations teams to ensure feasibility and readiness prior to launch.
• Identify opportunities to expand the portfolio through new services, partnerships, and bundles.
• Develop business cases, forecasts, and strategic recommendations to support growth.
• Ensure compliance with regulatory requirements and company policies.
• Prepare and present product performance reviews and market insights to executives.
• Monitor telecom and digital connectivity trends to identify innovation opportunities.
• Perform other duties as assigned.

Skills

Product lifecycle management

Go-to-market strategy

Market research

Stakeholder management

Cross-functional collaboration

Data-driven decision making

Communication skills

Prioritization and multitasking

Education

Bachelor's degree in Marketing, Business, Engineering, Information Systems, or related fields

Job description

• Bachelor's degree in Marketing, Business, Engineering, Information Systems, or other related fields
• Minimum of 5 years of relevant experience in product management, go-to-market (GTM) execution, or project coordination
• Strong understanding of product lifecycle management from planning and development through launch and continuous improvement
• Ability to apply customer insights, market data, and user feedback in product decision-making
• Strong decision-making skills with sound product judgment in fast-paced environments
• Results-driven mindset with strong focus on execution, accountability, and delivering outcomes
• Solid strategic, commercial, and business acumen to support product growth and performance
• Proven capability in cross-functional collaboration and stakeholder management across teams
• Strong communication and presentation skills, both written and verbal
• Ability to manage multiple priorities, deadlines, and complex projects in a fast-paced environment
• Highly adaptable, proactive, and results-oriented with strong ownership mindset

Duties and Responsibilities:

• Lead the end-to-end product lifecycle for Fiberblaze Group's broadband, cable television, and digital service offerings, from market opportunity assessment and concept development to product launch, commercialization, and continuous optimization.
• Develop and execute product strategies that drive subscriber acquisition, customer retention, revenue growth, and market share across Fiberblaze Group's brands and service areas.
• Manage the company's product portfolio, including broadband plans, cable television packages, enterprise solutions, and value-added digital services, ensuring alignment with customer needs and business objectives.
• Conduct market research, customer insight analysis, competitive benchmarking, and industry trend monitoring to identify new business opportunities, product innovations, and service enhancements.
• Develop pricing, packaging, positioning, and promotional strategies that maximize product competitiveness, profitability, and customer value.
• Lead the planning and execution of new product launches, service enhancements, and promotional campaigns in close collaboration with Sales, Marketing, Technical, Operations, Customer Service, and Finance teams.
• Analyze product performance using key business metrics such as subscriber growth, revenue, Average Revenue Per User (ARPU), churn rate, customer acquisition cost, product profitability, service adoption, and customer satisfaction, and recommend strategic improvements.
• Partner with Technical and Operations teams to ensure product feasibility, service readiness, network capability, and operational excellence prior to commercial launch.
• Identify opportunities to expand Fiberblaze Group's product portfolio through new services, partnerships, bundled offerings, and customer value-added solutions.
• Develop business cases, product forecasts, financial analyses, and strategic recommendations to support investment decisions and long-term business growth.
• Ensure all products, pricing strategies, promotional activities, and marketing campaigns comply with applicable regulatory requirements, company policies, and industry standards.
• Prepare and present product performance reviews, market insights, competitive analyses, and strategic initiatives to the Executive Management Team.
• Monitor developments in the telecommunications, broadband, digital connectivity, and consumer technology industries to identify emerging trends and innovation opportunities.
• Perform other duties that may be assigned from time to time.