Product Marketing Manager (Americas)

Revolut; Mexico; On-site; PHP 5,625,000 - 7,500,000; Full time

Job summary

Revolut is seeking a dynamic product marketing professional to localize global product value propositions for the Americas. You will immerse in market needs, partner with global PMMs, and craft market-specific positioning and assets.

The role requires excellent copywriting, strong analytics, and the ability to drive multi-market campaigns with cross-functional teams in a fast-paced setting.

Qualifications

• Experience in consumer product, growth, or product marketing in a fast-paced environment.
• Solid consumer-level understanding of fintech or payments products and the competitive and regulatory landscape across the Americas.
• A fierce creative eye with expertise leading art direction and shaping high-impact creative concepts.
• Exceptional copywriting skills with ability to adapt tone for diverse audiences and markets.
• A highly analytical mindset to independently extract insights from data and inform campaign strategy.
• Ability to turn big ideas into practical results and lead multi-market campaigns with cross-functional parts.
• Bias for action to work autonomously from day one and prioritise rapid delivery and iteration.

Responsibilities

• Immersing yourself in local market needs, customer behaviours, and regulatory landscapes across the Americas to extract data-driven insights that shape local strategy
• Partnering with global PMMs to master the mechanics of our products and translate complexity into market-specific value propositions
• Building and optimising value propositions as living documents that serve as the source of truth for creative execution
• Crafting positioning, briefing creatives, orchestrating across channels and geographies with local relevance and compliance
• Leading creative direction for campaigns, working with designers to craft bold assets that grab attention
• Designing high-velocity experiments across channels and messaging, scaling winning approaches into ongoing initiatives
• Partnering with Data and Operations to build attribution models proving impact on business metrics
• Communicating performance proactively and recommending course corrections as needed

Skills

Growth marketing

Copywriting

Analytical mindset

Art direction

Job description

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 80+ million customers get more from their money every day.

About Revolut

People deserve more from their money. More visibility, more control, and more freedom. Since 2015, Revolut has been on a mission to deliver just that. Our powerhouse of products — including spending, saving, investing, exchanging, travelling, and more — help our 80+ million customers get more from their money every day.

What You’ll Be Doing

• Immersing yourself in local market needs, customer behaviours, and competitive and regulatory landscapes across the Americas to extract data-driven insights that shape local strategy
• Partnering with global PMMs to master the mechanics of our products and translate that complexity into simple, compelling, market-specific value propositions
• Building and optimising these value propositions as living documents that serve as the source of truth for creative execution
• Crafting positioning, briefing creatives, orchestrating across channels and geographies, and navigating department and GTM reviews, ensuring local relevance and compliance
• Leading creative direction for your campaigns, working with visual and 3D designers to craft bold, attention-grabbing assets that break through the noise and elicit a WOW reaction
• Designing high-velocity experiments across channels, messaging, and creative, then scaling winning approaches into habit-forming initiatives that drive ongoing adoption
• Partnering with Data and Operations teams to build attribution models that prove the direct impact of your work on key business metrics
• Communicating performance proactively, and recommending course corrections before they're needed

What You’ll Need

• Experience in consumer product, growth, or product marketing in a fast-paced environment (preferably a global tech company), ideally with a focus on market entry or international expansion
• A solid consumer-level understanding of fintech or payments products and the competitive and regulatory landscape across the Americas
• A fierce creative eye with expertise leading art direction and shaping high-impact creative concepts, not just writing briefs
• Exceptional copywriting skills with a demonstrated ability to adapt tone and complexity for diverse audiences, formats, and markets
• A highly analytical mindset to independently extract insights from data and use it to inform campaign strategy and prove commercial ROI
• The ability to turn big ideas into practical results and set strategic direction across complex, multi-market campaigns with many cross-functional and local moving parts
• A relentless bias for action to work autonomously from day one and prioritise rapid delivery and iteration

Building a global financial super app isn’t enough. Our Revoluters are a priority, and that’s why in 2021 we launched our inaugural D&I Framework, designed to help us thrive and grow everyday. We're not just doing this because it's the right thing to do. We’re doing it because we know that seeking out diverse talent and creating an inclusive workplace is the way to create exceptional, innovative products and services for our customers. That’s why we encourage applications from people with diverse backgrounds and experiences to join this multicultural, hard-working team.