Product Marketing Lead

Gotyme Gotyme; Philippines; On-site; PHP 900,000 - 1,500,000; Full time

Job summary

GoTyme, based in Quezon City, Philippines, is seeking a Product Marketing Lead to drive the go-to-market strategy for lending products. The role requires handling customer insights, acquisition, adoption, and ongoing product usage with cross-functional influence across teams.

You will own end-to-end go-to-market initiatives, develop messaging, and optimize customer journeys. Candidates should have fintech or digital banking experience and strong communication skills.

Qualifications

• Bachelor's degree in Marketing, Business Administration/Management or related field.
• 3+ years in product marketing, growth, or brand marketing.
• Fintech/digital banking or fast-paced industry experience preferred.
• Go-to-market launches & cross-functional stakeholder engagement experience.
• Strong marketing strategy, planning and implementation skills.
• Excellent communication skills.

Responsibilities

• Develops and executes go-to-market programs for lending products that clearly communicate customer value propositions and drive acquisition, activation, adoption, and repeat usage.
• Collaborates with Propositions, Data and Analytics, Brand, Sales, Performance Marketing, Risk, Operations, Customer Service and other stakeholders for launches.
• Plans and manages lending product marketing initiatives through briefs, channel strategies, budget management and performance monitoring.
• Develops channel-specific messaging and enablement strategies across sales, service, and marketing channels.
• Conducts market, customer, and competitive analysis to identify needs and opportunities.
• Leads customer-centric messaging frameworks and value propositions aligned with business goals.
• Identifies opportunities to improve journeys, funnels, and product adoption via data and testing.
• Serves as the primary product marketing lead for assigned lending propositions, driving cross-functional alignment.

Skills

Go-to-market

Cross-functional

Marketing strategy

Planning & implementation

Project management

Stakeholder management

Communication skills

Education

Bachelor's degree in Marketing/Business

Job description

Product Marketing Lead

Company: Gotyme
Job Type: Full Time
Location: Quezon City, Philippines

Job Description - Product Marketing Lead

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme's globally proven digital banking technology and hands-on experience building South Africa's leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Product Marketing Lead will drive the go-to-market strategy and execution for GoTyme Bank's lending products and services, with a focus on driving customer understanding, acquisition, adoption, and sustained product usage.

The role requires strong customer, market, and commercial understanding to translate product capabilities into compelling customer value propositions and effective go-to-market programs. As a Lead, the role is expected to independently drive initiatives end-to-end, influence cross-functional stakeholders, and lead execution across multiple teams and channels.

• Develops and executes effective go-to-market programs for lending products that clearly communicate customer value propositions and drive acquisition, activation, adoption, and repeat usage.
• Collaborates closely with Propositions, Data and Analytics, Brand, Sales, Performance Marketing, Risk, Operations, Customer Service, and other stakeholders to ensure successful and customer-centric launches.
• Plans and manages lending product marketing initiatives through product marketing briefs, communication and channel strategies, budget management, implementation planning, and performance monitoring to ensure timely and effective execution.
• Develops channel-specific communication and enablement strategies across Sales, Customer Service, Operations, and marketing channels to support seamless implementation and customer adoption.
• Conducts market, customer, and competitive analysis to identify customer needs, market opportunities, industry trends, and actionable insights that strengthen lending product positioning and go-to-market effectiveness.
• Leads the development of customer-centric messaging frameworks, value propositions, and go-to-market strategies aligned with customer needs and business objectives.
• Identifies opportunities to improve customer journeys, funnel performance, channel effectiveness, and product adoption through data, experimentation, and performance analysis.
• Serves as the primary product marketing lead for assigned lending propositions by driving cross-functional alignment, influencing stakeholders, and ensuring strong execution against commercial goals.

Requirements

• Bachelor's degree in Marketing, Business Administration/ Management, or a related field is required
• At least 3 years of experience in product marketing, growth marketing, brand marketing, lifecycle marketing, or similar roles
• Experience in fintech, digital banking, lending, e-commerce, or other fast-paced industries is preferred
• Experience managing go-to-market launches and cross-functional stakeholder engagement is highly preferred
• Proficient in marketing strategy, planning and implementation
• Proficient in project management and stakeholder managements
• Excellent communication skills