Product Manager - Sales Platform (CRM)

First Circle; Metro Manila; Remote; PHP 1,200,000 - 2,000,000; Full time

Benefits offered by this job

Macbooks

Health insurance

Training budget

Remote work with travel

Job summary

First Circle is building an automated, multi-country SME financial services platform. As part of our CRM initiative, you’ll design accounts, leads and product sales funnels across divisions and currencies, with tight integration to underwriting and loan management.

You’ll own sales systems, automate admin tasks, and drive scalable processes for international teams. This role requires 4+ years in product or systems roles, strong SQL and API fluency, and APAC experience; remote work with travel

Qualifications

• 4+ years in product or systems roles owning sales systems or B2B workflows.
• Track record of automating out manual processes.
• Multi-country rollout and APAC experience a strong plus.
• Systems thinker; robust, scalable design; detail-oriented.
• Technically fluent in SQL, APIs, data models; commercially literate.
• Empathy for front-line users; high ownership; precise writing.

Responsibilities

• Design accounts, contacts, opportunities and product sales funnels.
• Automate sales admin; reduce manual tasks.
• Make routing and stage rules configurable by Sales Ops.
• Shadow reps and team leaders to design for real selling.
• Collaborate with engineering; write precise specs.
• Scale internationally; handle currencies and data privacy rules.
• Own adoption metrics and funnel speed.
• Maintain systems-level technical intelligence and correctness.

Skills

Sales systems

Automation

APAC experience

Systems thinking

SQL & APIs

Attention to detail

Financial services domain

Cross-border compliance

Job description

First Circle is an SME credit-centric, multi-product NeoBank in SE Asia which is fast-growing (>100%), profitable, and internationalising soon. We started life as an SME lender in the Philippines in 2016 to solve the SME credit gap by using technology to systemise underwriting, deliver exceptional UX, and automate away delivery costs. We've delivered our clients the fastest, cheapest, most flexible credit line available to businesses anywhere in Southeast Asia. We've been rewarded with both fast growth and exceptional unit economics, a rare combination in our space. Over the past two years we've expanded our product range to include business bank accounts & payments, e-Invoices, corporate credit cards, rooftop solar, and most recently deposits catalysed by securing a full bank charter in the Philippines. In 2027, we'll expand our geographical coverage to include at least two new markets in APAC. Our excellent track record results from our people & culture. We combine high standards & intensity with a collegiate environment. Our barometers of success are the rate of personal growth of our people, how long high performers choose to stay, and ensuring we raise the bar with every hire.

About The Opportunity

We are building an entirely automated, end-to-end international SME financial services company . As part of this journey we have recently embarked on building our own CRM. We are building this ourselves not because we just want to replace an alternative (like Hubspot or Salesforce) but because we want to deliver a step-change in sales effectiveness. Our CRM will be the sales platform that helps us to sell intelligently and efficiently. Deep integration with the rest of our technology including our underwriting platform and our loan management system will give us the power and flexibility to do this better than ever before.

What You’ll Own

• Sales user interface
• Lead routing and assignments
• Customer account model (across products, divisions, countries)
• Sales intelligence (task prioritisation, contact scraping, automated sales feedback)
• Commissions calculations
• Integrations (with other systems like underwriting and loan management)

What You’ll Do

• Be the architect: design accounts, contacts, opportunities and product sales funnels so that multi-product, multi-division, multi-country selling works seamlessly
• Automate sales admin : ruthlessly engineer out manual tasks wherever possible
• Build for flexibility: make routing, ownership and stage rules configurable by Sales Ops
• Live with the users : shadow reps and team leaders, and design for how they actually sell
• Execute with engineering: write precise specs, work with engineers daily, and hold the bar on correctness through to production
• Scale internationally: handle local team structures, languages, currencies, data privacy rules (PH Data Privacy Act and its equivalents) and cross-border client coverage
• Own the metrics : adoption and active usage, data completeness, rep time on admin, funnel speed and gaps
• Above all: systems-level technical intelligence and an obsession with correctness

Skills and traits

• Experience 4+ years in product or systems roles owning sales systems or B2B workflows
• A track record of automating out manual processes
• Multi-country rollout and APAC experience a strong plus
• Systems thinker who designs for failure, robustness and scale
• Technically fluent (SQL, APIs, data models) and commercially literate (sales funnels, attribution, comp plans, forecasting)
• Relentless attention to detail, precise writing, and high ownership
• Deep empathy for front-line users
• Creativity: the ability and desire to think of innovative ways to drive productivity

Work at a fast-growing fintech on meaningful products that reshape SME finance in Southeast Asia.

Benefits

• Macbooks, health insurance, training budget, and more!
• Rapid growth opportunities within a fast-growing business
• Flexibility to work remotely with opportunities for travel.

Employment

We don't have a fixed budget for the role as we hire from all over the world. When we find the right person, we will pay them competitively vs their market rate.