Product Development Specialist

Aboitiz Equity Ventures, Inc.; Philippines; On-site; PHP 420,000 - 620,000; Full time

Job summary

Aboitiz Foods is seeking a Product Specialist to drive product development and innovation across categories (Swine, Poultry, Gamefowl, Rabbit, Pet, Aqua). You will conduct market research, lead product/program development, and manage products through their lifecycle to support revenue growth and brand building.

Responsibilities include benchmarking pricing, coordinating with QA/production/sales for prototypes, and developing promotional initiatives to strengthen market competitiveness.

Qualifications

• Education: Agribusiness and Marketing.

Responsibilities

• Develops tools and methodologies for product research and ensures product development follows the full process from idea to commercialization.
• Leads product management activities: assess lifecycle, action plans, monitor results and report sales/financial performance.
• Develops short-term marketing and promotional programs for assigned product categories and collaborates with sales to implement them.
• Provides inputs to Diamond program educational materials and other sales/marketing programs requiring product information.

Skills

Product development

Market research

Pricing benchmarking

Promotional planning

Product lifecycle management

Technical marketing

Written communication

Team collaboration

Analytical skills

Initiative

Education

Agribusiness

Marketing

Job description

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia’s growth from mill to meal.

We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

The Product Specialist is responsible for product development and innovation, as well as managing existing products across their life cycle in all categories (Swine, Poultry, Gamefowl, Rabbit, Pet, or Aqua). This includes conducting market research, leading product and program development (e.g., Diamond Program), and ensuring effective management to support revenue growth and brand building.

Key Duties and Responsibilities

Product Development and Innovation

• Develops tools and creates methodologies for product research.
• Ensures all product development initiatives are subjected to the product development process covering idea generation, idea screening, product concept, business analysis, marketing plan and commercialization.
• Conducts market research and presents market research results on a product in an assigned category.
• Leads and collaborates with QA, technical, production and sales on product prototypes and development.
• Understand and conduct benchmarking on competitive pricing.
• Develops proposals on promotional initiatives for the products developed.
• Assists in the placement of products developed.

Product Management

• Assesses existing products using the product life cycle tool and provides immediate product line analysis and recommends a plan of action.
• Implements and collaborates approved plans of action and calibrates whenever necessary.
• Monitors results and provides reports based on the agreed plan of action.
• Monitors and reports sales and financial results of products handled.

Program Development and Management

• Develops short-term marketing & promotional program specific to a product in anassigned category.
• Collaborates with sales and monitors program implementation.
• Develops metrics, conducts program reviews to assess effectiveness and push of marketing and promotional programs.
• Recommends program enhancements to ensure program competitiveness.
• Provides support by providing inputs to the Diamond program educational materials and other defined sales and marketing programs requiring product information and technical contents.

Qualifications

Education:

• Agribusiness
• Marketing

Experience:

• At least 2 years work experience in Research, Marketing or Product Management, preferably in an agricultural industry.

License/s:

• Licensed Agriculturist is an advantage

CRITICAL SKILLS OR COMPETENCIES REQUIRED:

Hard Skills

• Thorough ability to design and execute research projects.
• Basic working knowledge on various analytical and statistical tools to analyze and interpret data.
• Expert in technical marketing and product knowledge on all product lines, types and categories.
• Very good verbal and written communication skill

Soft Skills

• Strong organizational skills and detail-oriented.
• Thorough analytical skills
• High Initiative
• Flexible and agile
• Fast tempo
• Good team player
• Strong Interpersonal Skills