Player Engagement Lead

Relia Sourcing; Philippines; On-site; PHP 670,000 - 1,116,000; Full time

Job summary

Relia Sourcing is seeking a Player Engagement Lead in the Philippines to design and drive strategies that boost player satisfaction, retention, and activity. You will oversee engagement initiatives, manage the engagement team, and collaborate with marketing, customer support, and VIP departments to create a seamless, localized player journey across touchpoints.

The role requires strong communication, analytics, and project management skills, with flexibility to work on campaigns that may occur

Qualifications

• Bachelor’s degree in marketing, communications, or related field.
• At least 1 year in player engagement, community management, or customer experience.

Responsibilities

• Lead planning and execution of engagement campaigns, promotions, and events across channels.
• Manage a team of player engagement specialists to ensure high-quality interactions.
• Analyze player behavior and game data to identify engagement opportunities.
• Coordinate with marketing, product, VIP, and support for localized experiences.
• Prepare regular reports on engagement KPIs such as activity and retention.

Skills

Communication

Interpersonal skills

Organizational skills

Presentation skills

Campaign analytics

Project management

Education

Bachelor’s degree in marketing

Tools

CRM tools

Analytics dashboards

Microsoft Office

Job description

Overview

The Player Engagement Leadis responsible fordesigning and executing strategies that enhance player satisfaction, retention, and activity. This role oversees player engagement initiatives, manages the engagement team, and works closely with marketing, customer support, and VIP departments to create a seamless and exciting player journey across all touchpoints.

Key Responsibilities

• Lead the planning and execution of player engagement campaigns, promotions, and community events across multiple channels.
• Manage a team of player engagement specialists to ensure delivery of high-quality player interaction and service.
• Analyze player behavior and game data toidentifyengagement opportunities and areas for improvement.
• Coordinate with internal teams (e.g., marketing, product, VIP, support) to deliver personalized and localized player experiences.
• Monitor community sentiment and feedback, escalating critical insights to relevant teams.
• Develop andmaintainplayer segmentation strategies to tailor communications and offers effectively.
• Support the development of in-game messaging, player rewards, push notifications, and onboarding flows.
• Prepare regular reports onengagementKPIs such as player activity, retention, and campaign performance.
• Stay up to date on gaming trends, competitor activity, and emerging engagement tools.
• Ensure alignment of all player-facing initiatives with the brand’s tone, values, and player-first approach.

Qualifications

Education and/orExperience :

• Bachelor’s degree in marketing, Communications, Business, or a related field preferred.
• At least 1 year of experience in player engagement, community management, or customer experience, preferably in the BPO or online gaming industry.

LanguageSkills :

• Excellent communication (oral and written), interpersonal, organizational, and presentation skills.
• Ability to read,analyzeand interpret general data reports, manuals, technical procedures, etc.
• Ability towritereports, business correspondence, and procedure manuals.
• Ability to effectively present information and respond to questions from groups of Supervisors, clients, customers, and thegeneral public.

ReasoningAbility :

• Strong understanding of player behavior, engagement strategies, and loyalty mechanics.
• Excellent communication and project management skills.
• Familiarity with CRM tools, campaign platforms, and analytics dashboards.
• Passion for gaming and knowledge of player communities and digital platforms.
• Ability to thrive in a fast-paced, data-driven, and customer-focused environment.
• Willingness to work flexible hours, including evenings or weekends, depending on campaign schedules.

ComputerSkills :

To perform the job successfully, an individual should have a basic knowledge on:

• Internet navigation and operations.
• Microsoft Office applications.
• Typingproficiencyof at least 40-60 words per minute.
• Other programs required by theaccount /system.