Performance Marketing Specialist (Meta Ads) - CG (026-936)

Hunt St Pty Ltd; Philippines; Remote; PHP 996,000 - 1,495,000; Part time

Job summary

Hunt St Pty Ltd is seeking a hands-on Performance Marketing Specialist based in the Philippines to lead Meta advertising campaigns across client brands, with growth into Google Ads as needed. This is a remote, independent-contractor role aligned with AU business hours for collaboration and reporting.

You will own the end-to-end paid advertising function: strategy, setup, optimization, and reporting, briefing a design partner to keep creatives fresh and effective, and delivering qualified leads

Qualifications

• 3+ years hands-on Meta Ads experience (Business Manager, Ads Manager).
• Proven track record generating qualified leads, not just clicks.
• Strong grasp of audience targeting, retargeting, and campaign structure.
• Comfortable briefing creatives and thinking strategically about ad angles.
• Experience across B2B or service-based lead generation is a plus.
• Google Ads experience is a plus but not essential.
• Strong English communication skills: you'll be working with the Wolf.CO team.

Responsibilities

• Plan, build, and manage Meta ad campaigns across multiple client brands.
• Contribute to paid advertising strategy and recommend improvements based on data.
• Brief a design agency on creative requirements and manage feedback cycles.
• Monitor and optimize campaigns continuously—adjust targeting, budgets, and creative.
• Report on campaign performance and lead quality to the Wolf.CO team.
• Build expertise across Google Ads as client needs expand.

Skills

Meta Ads (3+ years)

Lead generation

Audience targeting

Creative briefing

B2B/Professional services

Google Ads (nice to have)

English communication

Tools

Facebook Business Manager

Facebook Ads Manager

Job description

Looking for Philippines-based candidates

Job Role:

Performance Marketing Specialist

Compensation range:

$2,000 to $3,000 AUD/month

Engagement type:

Independent Contractor Agreement

Work Schedule:

This role is expected to align with the AU business hours (approx. 9 AM - 5 PM, Monday to Friday) for collaboration, but as a contractor, you’ll have flexibility in how you manage your time.

Who We Are:

At Hunt St, we help Australian companies hire top remote talent in the Philippines. For this role, you will be engaged directly by the client as an independent contractor. We are not an outsourcing agency. All of our roles are 100% remote so you'll be able to work from home.

Who The Client Is:

The Client is an Australian franchise development and strategy consultancy that helps ambitious brands scale through end-to-end franchise solutions, from franchisee recruitment and legal frameworks to digital strategy and execution. The business is growing fast and looking to bring its performance marketing in-house.

Role Overview:

This is a hands-on performance marketing role focused primarily on Meta advertising, with the expectation to grow into Google as the business scales.

You'll own the end-to-end paid advertising function: strategy, campaign setup, optimisation, and reporting. You'll brief a design partner on creative needs and manage that relationship to keep ads fresh and effective. The outcome is simple: qualified leads at volume.

Requirements

Key Responsibilities:

• Planning, building, and managing Meta ad campaigns across multiple client brands
• Contributing to paid advertising strategy and recommending improvements based on performance data
• Briefing a design agency on creative requirements and managing feedback loops
• Monitoring and optimising campaigns continuously — adjusting targeting, budgets, and creative
• Reporting on campaign performance and lead quality to the Wolf.CO team
• Building expertise across Google Ads as client needs expand

Must-Have Skills & Experience:

• 3+ years of hands-on Meta Ads experience (Business Manager, Ads Manager)
• Proven track record generating qualified leads, not just clicks
• Strong grasp of audience targeting, retargeting, and campaign structure
• Comfortable briefing creatives and thinking strategically about ad angles
• Experience across B2B or service-based lead generation (franchise, consulting, or professional services a bonus)
• Google Ads experience is a plus but not essential
• Strong English communication skills: you'll be working closely with the Wolf.CO team

Work Arrangement & Expectations:

This is a remote role that will be set up as an independent contractor engagement.

To ensure alignment and transparency, successful candidates will be expected to:

• Disclose any existing ongoing roles or client work
• Reflect this engagement on their LinkedIn profile (clearly marked as “Independent Contractor”