Performance Marketing Manager

PRISM+; Manila; On-site; PHP 1,500,000 - 2,300,000; Full time

Job summary

PRISM+ is seeking a Growth Marketing Leader to own and scale our performance engine across Meta, Google, and emerging channels. You will balance spend efficiency, creative velocity, and commercial outcomes while managing a multi-million dollar annual budget.

You will drive revenue growth from paid channels, optimize MER and contribution margin, and build scalable processes with a small but mighty team in Manila supporting a Singapore-based electronics brand expanding in APAC.

Qualifications

• 4-7+ years in performance marketing (DTC or eCommerce preferred).
• Managed >$1M annual ad spend hands-on.
• Deep expertise in Meta Ads (Advantage+, creative testing).
• Strong commercial instinct – understands margin, AOV, bundles, promos.
• Proven ability to scale spend without killing efficiency.

Responsibilities

• Own topline revenue contribution from paid channels and optimize ROAS-focused outcomes.
• Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen).
• Architect and run full-funnel campaigns with testing/iteration cadence.
• Lead creative testing and partner with Creative for high-volume testing engine.
• Oversee data, attribution, and insights across GA4, Shopify, and Salesforce; report to leadership.
• Lead and coach 1–2 marketers; establish weekly operating rhythm and post-mortems.

Skills

Performance marketing

DTC / eCommerce

Meta Ads

Google Ads

Budget management

Team leadership

Analytics

GA4

Tools

Meta Ads

Google Ads

GA4

Shopify

Salesforce

Job description

PRISM+ is Singapore's leading homegrown electronics brand, with a presence across key markets in Australia, Malaysia and the Philippines. The brand's mission is to make premium technologies accessible to the masses—disrupting established industries with innovation and value that goes beyond the product. PRISM+ was founded in 2017 as a direct-to-consumer (D2C) display technology specialist, where it quickly grew to become the number one monitor and smart TV brand in Singapore. Best known and loved for its affordable premium offerings and award-winning customer experience, the brand has expanded its offerings to include a wide range of affordable premium home electronics and appliances.

Join us at PRISM+ and become part of a journey where innovation meets impact, and every day offers a chance to shape the future of consumer technology. Discover a career where your ideas matter, your growth is nurtured, and together, we create a brighter tomorrow

Role Summary

Own and scale PRISM+'s performance marketing engine across Meta, Google, and emerging channels. You are the growth operator responsible for profitable revenue at scale, balancing spend efficiency, creative velocity, and commercial outcomes.

You will manage a multi-million dollar annual budget, drive incrementality and build a system that sustains PRISM+'s next phase of growth across categories (TVs, appliances, smart home).

1) Revenue and Efficiency

• Own topline revenue contribution from paid channels
• Manage budget allocation across Meta, Google (Search, Shopping, PMAX, Demand Gen)
• Optimize toward MER, contribution margin, and incrementality (not platform-reported ROAS)
• Continuously refine spend vs diminishing returns curves

2) Campaign and Channel Execution

• Architect and run full-funnel campaigns{{:}}
• Prospecting (broad, Advantage+/PMAX)
• Retargeting (high-intent + CRM loops)
• Mega sale/event spikes (11.11, BFCM, etc.)
• Drive weekly optimization cadence across all campaigns
• Identify and scale new channels (TikTok, affiliates, marketplaces)

3. Creative-Led Growth

• Partner closely with Creative team to build high-volume testing engine
• Translate performance insights into winning hooks, formats, angles and clear creative briefs (not "make it nicer" feedback)
• Ensure creative refresh velocity keeps pace with spend

4. Data, Attribution & Insights

• Own performance reporting across{{:}}
• Platform data (Meta, Google)
• GA4
• Shopify / Salesforce (source of truth)
• Develop clear views on{{:}}
• True CAC
• Channel incrementality
• Cross-channel attribution gaps
• Run structured experiments (holdouts, geo tests where possible)

5. Team & Operating System

• Lead and coach 1-2 performance marketers
• Build a weekly operating rhythm{{:}}
• Performance reviews
• Testing roadmap
• Budget reallocation decisions
• Establish scalable processes across{{:}}
• Campaign launches
• Naming, tracking, QA
• Post-mortems

How Success is Measured

• Revenue growth from paid channels
• Improvement in MER / contribution margin
• Creative testing velocity & hit rateReduction in wasted spend / inefficiencies
• Clear, trusted reporting used by leadership

Who This Role Is For

• You think like an owner, not an operator
• You care about real revenue, not dashboard metrics
• You're comfortable being accountable for millions in spend and outcomes

Requirements

• 4-7+ years in performance marketing (DTC or eCommerce preferred)
• Managed >$1M annual ad spend hands-on
• Deep expertise in Meta Ads (Advantage+, creative testing, Google (Search, Shopping, PMAX)
• Strong commercial instinct - understands margin, AOV, bundles, promos
• Proven ability to scale spend without killing efficiency

Strong Plus

• Experience in consumer electronics / high consideration products
• Familiarity with Shopee, Lazada, TikTok Shop ecosystems
• Experience with incrementality testing / MMM thinking
• Exposure to creative strategy, not just media buying