Paid Search & Social Strategist — Data-Driven Performance

Zigzag Media; Philippines; Remote; PHP 5,653,000 - 8,166,000; Full time

Job summary

ZigZag Media is looking for a seasoned Search Specialist to drive paid search and paid social campaigns within our Media Solutions team. You will develop search strategies across Google Ads, Microsoft Advertising, and Shopping, while collaborating with social to create integrated campaigns that meet client KPIs.

You will analyze performance data, deliver insights, and present clear reports to stakeholders. The role requires comfort with client-facing communication and working US time zone hours

Qualifications

• 5–8 years hands-on paid search and paid social experience.
• Agency/ad tech or media solutions environment experience preferred.
• Google Ads certification required; Microsoft Advertising certification a plus.

Responsibilities

• Develop and manage paid search campaigns across Google Ads and Performance Max.
• Build keyword strategies, ad copy frameworks, and bidding structures aligned to client KPIs.
• Collaborate on paid social campaigns across Meta, TikTok, Snapchat and other platforms as needed.
• Partner with social and sales teams to position search and integrated media solutions to clients.

Skills

Paid search

Paid social

Google Ads

Bing/Microsoft Advertising

Analytics & reporting

Client communication

Education

Bachelor's degree in Marketing/Business

Tools

Looker Studio

GA4/Google Analytics

Meta Ads Manager

TikTok Ads Manager

Microsoft Advertising

Job description

ZigZag Media is looking for a seasoned Search Specialist to drive paid search and paid social campaigns within our Media Solutions team. You will develop search strategies across Google Ads, Microsoft Advertising, and Shopping, while collaborating with social to create integrated campaigns that meet client KPIs.

You will analyze performance data, deliver insights, and present clear reports to stakeholders. The role requires comfort with client-facing communication and working US time zone hours