Paid Search & Social Performance Architect

zigzag; Philippines; Remote; PHP 1,339,000 - 2,009,000; Full time

Job summary

ZigZag is seeking a Search Specialist to lead paid search and contribute to paid social strategies for diverse brands. You will develop campaigns across Google Ads and Shopping, optimize bids, and craft keyword frameworks to hit client KPIs.

This role requires strong analytical skills, clear client communication, and the ability to translate data into actionable insights. You will work with cross-functional teams in a fast-paced agency environment and participate in reporting and strategy

Qualifications

• 5-8 years of hands‑on Paid search and Paid social experience.
• Proven track record managing search campaigns with meaningful budget responsibility.
• Experience working in an agency, ad tech, or media solutions environment preferred.
• Google Ads certification required; Microsoft Advertising certification a plus.

Responsibilities

• Develop and manage paid search campaigns primarily across Google Ads and Performance Max.
• Build keyword strategies, ad copy frameworks, and bidding structures that align with client KPIs.
• Continuously optimize campaigns for efficiency and performance – improving Quality Scores, CTR, CPA, and ROAS.
• Collaborate with the Social Solutions team to develop integrated search + social strategies for clients.
• Position search as a performance driver within the marketing mix and deliver reporting insights and decks.

Skills

Paid search

Paid social

Google Ads

Analytics

Reporting

Budget management

Agency experience

Certification (Google Ads)

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Google Analytics

Looker Studio

Microsoft Advertising

Meta Ads Manager

LinkedIn Campaign Manager

TikTok Ads

Job description

ZigZag is seeking a Search Specialist to lead paid search and contribute to paid social strategies for diverse brands. You will develop campaigns across Google Ads and Shopping, optimize bids, and craft keyword frameworks to hit client KPIs.

This role requires strong analytical skills, clear client communication, and the ability to translate data into actionable insights. You will work with cross-functional teams in a fast-paced agency environment and participate in reporting and strategy