Onboarding Marketing Manager

Angkas; Makati; On-site; PHP 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Flexible work

Work-life balance

Free meals

Gym access

Career growth

Promotions

Startup energy

Global team

Tech culture

Job summary

Angkas is seeking an Onboarding Marketing Manager in the Philippines to own end-to-end driver recruitment funnels. You will design and execute multi-channel acquisition campaigns (online and offline), optimize every funnel stage, and build repeatable playbooks for scaling across cities.

You will lead analytics, manage budgets, and collaborate with Operations, Brand, CRM, and regional teams. Field-work at transport hubs and onboarding centers is required, with a focus on quality show-ups and

Qualifications

• 5–7 years of experience in performance or growth marketing within a marketplace or ride-hailing context.
• Proven track record in multi-channel acquisition funnels with CPA and conversion accountability.
• Hands-on with Meta, Google, and TikTok Ads and knowledge of attribution models.
• Strong analytical skills to build dashboards and drive budget decisions from data.
• Experience mentoring at least one junior marketer and field-work readiness.

Responsibilities

• Design and own full-funnel driver acquisition strategy across paid and offline channels.
• Develop city-specific lead generation plans for local market maturity and channel effectiveness.
• Build and manage offline acquisition programs including field marketing and partnerships.
• Manage media budgets and optimize spend by cost-per-qualified-lead and show-up rate.
• Own lead-to-show-up conversion and run nurture sequences to onboarding attendance.
• Collaborate with Operations to align marketing flow with onboarding capacity.
• Establish lead scoring to prioritize high-intent applicants.

Skills

Performance marketing

Lead generation

Multi-channel

Paid media

Team leadership

Tools

Meta Ads Manager

Google Ads

TikTok Ads

Job description

Hey, mabuhay!

Thanks for dropping by. We know looking for the right job can feel like being stuck in EDSA traffic, so we’ll keep it moving and get straight to the point.

With over 8 million downloads and a powerful network of thousand of dedicated biker-partners, we are a leading ride-hailing platform operating across the Philippines. Our vision is to end poverty in the Philippines through revolutionary transportation solutions. We aim to provide our customers with convenient, reliable, and safe rides, impacting millions of lives positively every single day.

Now, we’re looking for an Onboarding Marketing Manager. The Onboarding Marketing Manager owns the end-to-end lead generation funnel for driver recruitment — from initial awareness through to physical show-up at onboarding sessions. You will design and execute multi-channel acquisition campaigns (online and offline), optimize every stage of the conversion funnel, and build repeatable playbooks that scale across multiple cities. Success is measured not by raw lead volume but by the quality and show-up rate of applicants who complete onboarding and take their first trip.

Lead Generation Strategy & Execution

• Design and own the full-funnel driver acquisition strategy across paid digital (Meta, Google, TikTok), organic social, community partnerships, and on-ground activations.
• Develop city-specific lead generation plans that account for local market maturity, competitive dynamics, and channel effectiveness.
• Build and manage the offline acquisition program, including field marketing events, rider community outreach, local business partnerships, and grassroots activations in key transport hubs.
• Manage media budgets and allocate spend across channels based on cost-per-qualified-lead and show-up rate performance.

Funnel Optimization & Conversion

• Own the lead-to-show-up conversion rate as the primary success metric; diagnose and remove friction at every stage (application, document submission, scheduling, attendance).
• Design and A/B test nurture sequences (SMS, push, app-based messaging) that drive applicants from registration to confirmed onboarding attendance.
• Collaborate with Operations to align marketing-generated lead flow with onboarding session capacity and scheduling.
• Establish lead scoring and qualification criteria to prioritize high-intent applicants and reduce no-show rates.

Analytics & Reporting

• Build and maintain a funnel dashboard tracking leads by channel, stage, city, and cost — from first touch through onboarding completion.
• Conduct weekly performance reviews with clear recommendations on channel mix, budget reallocation, and creative refresh.
• Report insights to leadership, translating funnel data into strategic recommendations for scaling or pivoting acquisition efforts.

Team & Stakeholder Management

• Directly manage the Onboarding Marketing Associate and any future team members; set priorities, coach performance, and build team capabilities.
• Partner with Brand, CRM, Creatives, and Operations teams to ensure messaging consistency and seamless applicant handoff from marketing to onboarding.
• Coordinate with regional and city-level teams to localize acquisition tactics for expansion markets.

Requirements

• 5–7 years of experience in performance marketing, growth marketing, or lead generation — ideally in a marketplace, ride-hailing, logistics, or gig-economy platform.
• Proven track record managing multi-channel acquisition funnels (digital + offline) with clear accountability for cost-per-acquisition and conversion metrics.
• Hands-on experience with paid media platforms (Meta Ads Manager, Google Ads, TikTok Ads) and familiarity with attribution models.
• Strong analytical skills; comfortable building dashboards, interpreting funnel data, and making budget decisions from performance signals.
• Experience managing at least one direct report; able to mentor and develop junior marketers.
• Willingness to do field work — this role requires regular on-ground presence at transport hubs, onboarding centers, and community events, not just desk-based campaign management.

Benefits

• Work your way – Enjoy flexibility and the freedom to thrive in your role.
• Work-life balance – Build a career without sacrificing your personal life.
• Free perks – Fuel up with free meals and stay active with gym access.
• Grow fast – Unlock career advancement and promotion opportunities.
• Get rewarded – Earn a competitive salary with opportunities for pay increases.
• Start-up energy – Be part of a fast-moving, innovative team where your ideas matter.
• Global vibes – Collaborate with a diverse, multicultural team in an agile workplace.
• Tech-driven culture – Work with modern tools and cutting-edge technology that keep you ahead of the game.