Omni-Channel E-commerce Lead (Shopee & TikTok)

MAKUKU PHILIPPINES; Taguig; On-site; PHP 1,200,000 - 2,400,000; Full time

Job summary

Maidehao Trading Corp. is seeking an experienced e-commerce leader to run omni-channel operations in the Philippines, focusing on Shopee and TikTok Shop. You will own end-to-end online performance, including campaigns, content strategy, and partner management, to grow GMV and profitability.

The role requires hands-on experience with Southeast Asian markets, strong data analytics, and team leadership to drive rapid improvements across platforms and categories.

Qualifications

• Bachelor's degree or higher in E-Commerce, Marketing, International Trade, or related fields.
• 3–5 years of hands-on e-commerce experience, with SEA market exposure.
• Proven track record managing Shopee and TikTok Shop from launch to scale.
• Experience leading a team or managing third-party agencies is a plus.

Responsibilities

• Own online operations on Shopee and TikTok Shop with GMV and ROAS accountability.
• Design campaigns for major regional events and secure platform resources.
• Establish data monitoring framework and address traffic, conversion, and inventory bottlenecks.
• Oversee content-commerce ecosystem: store management, live streams, and creators.
• Lead partnerships with MCN agencies and KOLs/KOCs for organic virality.
• Optimize search rankings, product images, and conversion funnels.
• Plan ads (Keyword, Associated, Store Ads) with disciplined budgeting.
• Monitor ratings and coordinate customer service to maintain top status.

Skills

Omni-channel strategy

Data-driven decision making

Team leadership

Cross-cultural collaboration

Campaign planning & optimization

Education

Bachelor's degree in E-Commerce or related fields

Tools

Shopee Seller Center

TikTok Seller Center

Google Analytics

Shopee Analytics

TT Data

Job description

Maidehao Trading Corp. is seeking an experienced e-commerce leader to run omni-channel operations in the Philippines, focusing on Shopee and TikTok Shop. You will own end-to-end online performance, including campaigns, content strategy, and partner management, to grow GMV and profitability.

The role requires hands-on experience with Southeast Asian markets, strong data analytics, and team leadership to drive rapid improvements across platforms and categories.