Music Marketing - Sr. Executive

EYP Creations Pvt Ltd.; Hinoba-an; On-site; PHP 331,000 - 530,000; Full time

Job summary

Keka Technologies Private Limited in Mohali is seeking a Sr. Executive - Content Marketing to build and manage influencer campaigns and coordinate with influencers to maximize ROI.

The role requires proven influencer marketing experience, knowledge of short-format platforms, strong analytical skills and creative trend spotting. Responsibilities include outreach, negotiation, content proofreading and performance reporting.

Qualifications

• Proven experience in Influencer Marketing.
• Knowledge of short format apps and platform content patterns and algorithms.
• Strong analytical and data interpretation skills.
• Creative thinking and ability to identify new trends.

Responsibilities

• Build and maintain relationships with influencers and coordinate campaigns.
• Identify influencers for brand campaigns to maximize ROI.
• Influencer outreach, negotiation and contracting.
• Proofread influencer content to meet timelines and deliverables.
• Analyze and assess campaign performance for strategic decisions.
• Share daily updates in client groups about ongoing campaigns.
• Identify new projects in the industry and maintain records.
• Research and identify relevant influencers in new markets.
• Ensure a flawless experience between influencers and the brand.
• Report influencer performance weekly/monthly.
• Keep up to date with competitors' influencer activity.
• Maintain creative inflow in all campaigns.

Skills

Influencer Marketing

Analytics

Creative thinking

Trend identification

Job description

Designation: Sr. Executive - Content Marketing

Total Years of Experience: 3+ years

Location: Mohali (Work from office)

• Build and maintain constructive and sustainable relationships with influencer, monitor event calendar and coordinate ongoing campaigns
• Identify influencer for brand campaigns and programs that maximize ROI and achieve campaign KPIs.
• Influencer outreach, negotiation and contracting to ensure an optimal outcome for the brand.
• Proofread and oversee influencer generated content to ensure we stick to campaign timelines and deliverables.
• Compile, analyse and asses the performance of influencer marketing campaigns for strategic decisions and improvements.
• Sharing daily updates in client groups about the ongoing campaigns
• Identifying and keeping a tab on all new projects in the industry and maintain the record of the same.
• Research and identify relevant influencers in new and existing markets.
• Ensure a flawless experience between influencers and the brand.
• Report on influencer performance on a weekly/monthly basis.
• Keep up to date with our competitors' latest influencer marketing activity.
• Track and log influencer coverage on social media platforms.
• Maintaining the creative inflow in all campaigns executed.

Desired Skillset:

• Proven experience in Influencer Marketing
• Decent knowledge of various short format apps and platforms content patterns and algorithms
• Strong analytical and data interpretation skills.
• Creative thinking and ability to identify new trends