Meta Ads Performance Marketing Specialist

DigiPlus Interactive Corp.; Philippines; Remote; PHP 420,000 - 660,000; Full time

Job summary

DigiPlus Interactive Corp. in the Philippines is seeking a results-driven Marketing Specialist with deep Meta Ads expertise to join our team.

The ideal candidate has 3+ years of hands-on performance campaigns and can collaborate with designers to produce high-quality paid content. You will plan, execute, and optimize Meta campaigns, monitor KPIs, run A/B tests, and translate data into actionable recommendations while staying current with Meta's features.

Qualifications

• 3+ years of experience running Meta Ads focusing on performance marketing.
• Ability to produce or coordinate video and visual ad creatives.
• Strong analytical skills to interpret data and extract insights.
• Excellent communication and cross-functional collaboration skills.

Responsibilities

• Plan, execute, and optimize Meta ads campaigns.
• Monitor KPIs like CPA, CTR, and other metrics.
• Conduct A/B testing to identify growth opportunities.
• Collaborate with design teams to produce engaging ad creatives.
• Provide data-driven insights and recommendations to improve performance.
• Stay updated with Meta Ads features and best practices.

Skills

Meta Ads

Performance marketing

Analytical skills

Video/visual ad creatives

Communication

Cross-functional collaboration

Campaign management

Tools

Google Ads

TikTok Ads

Attribution models

Job description

DigiPlus Interactive Corp. in the Philippines is seeking a results-driven Marketing Specialist with deep Meta Ads expertise to join our team.

The ideal candidate has 3+ years of hands-on performance campaigns and can collaborate with designers to produce high-quality paid content. You will plan, execute, and optimize Meta campaigns, monitor KPIs, run A/B tests, and translate data into actionable recommendations while staying current with Meta's features.