Media Practice Leader

Merkle Italia; Makati; Hybrid; PHP 1,800,000 - 3,000,000; Full time

Job summary

Dentsu Global Services Philippines is seeking a Media Practice Lead for Paid Social Delivery in Manila. This full-time role leads the PH paid social delivery team, ensuring zero-defect execution across Meta, TikTok and other platforms, with a hybrid work arrangement and minimum onsite presence at the Makati office.

The Lead will own delivery quality, utilization, capacity planning, and growth through winning work from global markets, scaling the TikTok hub, and driving AI-enabled improvements

Responsibilities

• Own day-to-day delivery quality across Meta, TikTok, and other platforms to a zero-defect standard.
• Enforce the Internal Quality Assurance (IQA) process without exception.
• Own utilisation, capacity planning, and resourcing hygiene against agreed thresholds.
• Set goals, SLAs, and standards, and hold the team to them.
• Act as senior escalation point for delivery, resourcing, and quality issues.
• Grow the PH hub by winning work from dentsu markets.
• Act as the hub’s internal salesperson: convince market leaders and hiring managers that the PH paid social and TikTok team is their best delivery option.
• Build trusted relationships with market stakeholders, proactively pitch the hub’s capability and capacity, and convert that confidence into committed volume.
• Hunt for growth: identify which markets and accounts can send more work, make the case, and close it.
• Scale the global TikTok hub on the back of demand won, growing headcount and markets served.
• Partner with Talent Acquisition to staff against that demand (TA owns sourcing; the Lead owns winning the work).

Job description

Media Practice Lead Paid Social Delivery | Dentsu Global Services (DGS) Philippines

• Level: L40
• Location: Manila, Philippines (DGS SEA delivery hub)
• Function: DGS – Media / Performance
• Reports to: DGS Philippines leadership
• Works with: DGS India Media hub leadership; dentsu market hiring managers and delivery leads (global); Talent Acquisition, L&D, Finance, Commercial.

Working Arrangement

Shift: Late mid-shift, 3:00 PM to 12:00 midnight PHT, to cover global timezones and US market overlap.

Hybrid (partial RTO): Minimum 1 to 2 days per week onsite at the Makati office. The Lead is expected to model office presence. If the Lead does not show up, the team will not follow, so consistent onsite anchoring is part of the role.

Role Purpose

Own the performance, quality, and growth of the Philippines paid social delivery team. This is an operational and demand-generation leadership role, not a strategy role. The team executes paid social campaigns for dentsu markets worldwide and is dentsu’s designated global TikTok delivery hub, a position created because TikTok delivery cannot run out of the primary India hub. The Lead is accountable for zero-defect delivery, utilisation and capacity, people leadership and retention, winning new work from markets to fuel growth, scaling the TikTok capability, and driving the team’s shift to AI-supported ways of working.

Delivery & Operational Excellence

• Own day-to-day delivery quality across all paid social engagements (Meta, TikTok, and other platforms) to a zero-defect standard.
• Enforce the Internal Quality Assurance (IQA) process without exception. No work ships outside QA.
• Own utilisation, capacity planning, and resourcing hygiene against agreed thresholds.
• Set goals, SLAs, and standards, and hold the team to them.
• Act as senior escalation point for delivery, resourcing, and quality issues.

Growth & Demand Generation (Internal Sales)

• Grow the PH hub by winning work from dentsu markets.
• Act as the hub’s internal salesperson: convince market leaders and hiring managers that the PH paid social and TikTok team is their best delivery option.
• Build trusted relationships with market stakeholders, proactively pitch the hub’s capability and capacity, and convert that confidence into committed volume.
• Hunt for growth: identify which markets and accounts can send more work, make the case, and close it.
• Scale the global TikTok hub on the back of demand won, growing headcount and markets served.
• Partner with Talent Acquisition to staff against that demand (TA owns sourcing; the Lead owns winning the work).

Location

Makati City

Brand

Dentsu

Time Type

Full time

Contract Type

Permanent

About dentsu

For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences.

Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good.

Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.

Find out more about us Who we are Our Social Impact Our work