Media Planner

Sociowash; Hinoba-an; On-site; PHP 446,000 - 781,000; Full time

Job summary

Sociowash, a dynamic Integrated Advertising Agency, is seeking a seasoned Media Planner. You will lead paid media strategy across Google, YouTube, Gmail, Facebook, and LinkedIn, with a focus on performance, budgeting, and KPI reporting.

You will drive insights, optimize campaigns, mentor team members, and craft pitches to win paid media clients, while ensuring campaigns stay on plan and within budget.

Qualifications

• 4-5 years of experience, preferably in a creative digital agency.
• Setting Up & Executing - Paid Media Strategies, Performance marketing, budget allocation for campaigns.
• Thorough understanding of business and strategic marketing.
• Strong strategic thinking, consulting skills, and ability to keep client projects on plan and on budget.
• Multi-tasking and attention to detail are essential.
• Understanding latest trends and their role in a commercial environment.
• Professional time, cost, and deadline management.
• Generating insights across platforms/media/channels.
• Developing and guiding team members; mentoring.

Responsibilities

• Plan and execute paid media campaigns across digital channels.
• Optimize campaigns and allocate budgets for upcoming campaigns.
• Map KPIs for each media objective and report weekly results.
• Deliver media reports and insights to clients and internal teams.
• Mentor and develop team members; drive innovation in media initiatives.
• Create pitches to attract paid media marketing clients.
• Ensure campaigns align with brand objectives and timelines.

Skills

Media planning

Budget allocation

Strategic marketing

Client management

Mentoring

Data analysis

Campaign optimization

KPI mapping

Reporting

Multitasking

Tools

Google Adwords

YouTube Marketing

Gmail Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Google DoubleClick

Job description

Started in 2015, Sociowash is an Integrated Advertising Agency that hardly values anything more than the pretty folks that it is built of since its invention and is a 200+ crew based in New Delhi and Mumbai.

We are dreamers. We are comedians. We are rebels. We are philosophers. But above all, we are the best at what we do.

Job Description

Sociowash is an Integrated Advertising Agency with a mission to add value to the brands we work with. From the blueprint of digital strategy to pixel-perfect execution, we lay out every domino to help brands matter more. We fuse creativity, technology, and media to bring ideas to life, and tell unforgettable stories.

We are a wholesome melting pot of people hailing from different walks of life who believe in having fun at work and being good at drinking games.

We work in an uber-collaborative atmosphere, always on the go, creating kickass content for all our stakeholders.

Requirements

We want a smart and quick witted Media Planner with experience of 4-5 years, preferably in a creative digital agency.

Excellent digital knowledge of Google Adwords - Search & Display, YouTube Marketing, Gmail Ads, Facebook, LinkedIn, Google Analytics, Google Double Click.

Setting Up & Executing - Paid Media Strategies, Performance marketing, familiar with allocation of budget for upcoming & new paid media campaigns.

Demonstrate a thorough understanding of business and strategic marketing.

Strong strategic thinking, consulting skills and ability to keep client projects on plan and on budget.

Can ace multitasking and is looking for an enriching and challenging role.

Giving attention to detail and accuracy of work should be your thing.

Should have an understanding of the latest trends and their role within a commercial environment.

Professional approach to time, costs and deadline.

Generating valuable insights across all platforms/ media/ channels on the digital ecosystem.

Understand the objective of the brand and accordingly strategize and ideate client campaigns through insights generated via research and analysis.

Developing, mentoring and guiding the team members.

Configuring and optimizing existing campaigns and new campaigns.

KPI mapping for each media objective for all brands and achieving them on a week on week basis.

Media reporting.

Handling a team of media resources and mentoring them to grow and learn.

.Up scaling the clients about media spends.

Driving innovation and new media initiatives across the digital ecosystem within the organization.

Data analysis, insights and research for all industries, in accordance to the brand/s, and accordingly mapping media opportunities.

Creating Pitches to attract paid media marketing clients.

May include other duties as assigned.