Senior Media Planner - Digital Advertising & Strategy

Sociowash; Hinoba-an; On-site; PHP 446,000 - 781,000; Full time

Job summary

Sociowash, a dynamic Integrated Advertising Agency, is seeking a seasoned Media Planner. You will lead paid media strategy across Google, YouTube, Gmail, Facebook, and LinkedIn, with a focus on performance, budgeting, and KPI reporting.

You will drive insights, optimize campaigns, mentor team members, and craft pitches to win paid media clients, while ensuring campaigns stay on plan and within budget.

Qualifications

• 4-5 years of experience, preferably in a creative digital agency.
• Setting Up & Executing - Paid Media Strategies, Performance marketing, budget allocation for campaigns.
• Thorough understanding of business and strategic marketing.
• Strong strategic thinking, consulting skills, and ability to keep client projects on plan and on budget.
• Multi-tasking and attention to detail are essential.
• Understanding latest trends and their role in a commercial environment.
• Professional time, cost, and deadline management.
• Generating insights across platforms/media/channels.
• Developing and guiding team members; mentoring.

Responsibilities

• Plan and execute paid media campaigns across digital channels.
• Optimize campaigns and allocate budgets for upcoming campaigns.
• Map KPIs for each media objective and report weekly results.
• Deliver media reports and insights to clients and internal teams.
• Mentor and develop team members; drive innovation in media initiatives.
• Create pitches to attract paid media marketing clients.
• Ensure campaigns align with brand objectives and timelines.

Skills

Media planning

Budget allocation

Strategic marketing

Client management

Mentoring

Data analysis

Campaign optimization

KPI mapping

Reporting

Multitasking

Tools

Google Adwords

YouTube Marketing

Gmail Ads

Facebook Ads

LinkedIn Ads

Google Analytics

Google DoubleClick

Job description

Sociowash, a dynamic Integrated Advertising Agency, is seeking a seasoned Media Planner. You will lead paid media strategy across Google, YouTube, Gmail, Facebook, and LinkedIn, with a focus on performance, budgeting, and KPI reporting.

You will drive insights, optimize campaigns, mentor team members, and craft pitches to win paid media clients, while ensuring campaigns stay on plan and within budget.