MarTech Strategy & Transformation Leader

Hammerjack Pty Ltd; Taguig; On-site; PHP 1,200,000 - 1,800,000; Full time

Job summary

Accenture Strategy & Consulting in the Philippines seeks a seasoned MarTech/AdTech specialist to design, implement, and optimize marketing technology solutions for clients across sales, service and marketing.

You will conduct capability assessments, develop solution architectures, drive business development, and lead a team of digital marketing platform specialists, with exposure to Adobe, Salesforce and Google Marketing Platform.

Qualifications

• 12+ years in digital marketing/advertising platforms across industries.
• Strong knowledge of marketing technologies, data, analytics and optimization.
• Experience implementing MarTech/AdTech platforms and integrations.

Responsibilities

• Conduct MarTech/AdTech capability assessments and optimize stacks.
• Plan and design MarTech/AdTech solution architectures and roadmaps.
• Gather requirements and design processes for marketing tools.
• Conduct vendor assessments and research MarTech systems and suppliers.
• Partner with solution providers to deliver tailored marketing platforms.
• Lead integrations between tools and platforms (APIs).
• Stay updated on MarTech/AdTech landscape and regulations (CCPA, GDPR).
• Mobilize cross-stakeholder and project management across teams.

Skills

MarTech Transformation

Adobe Experience Cloud

Salesforce Marketing Cloud

Google Marketing Platform

GTM/Tealium

DMPs

Cloud platforms

Firebase

AppsFlyer

AdTech tools

Tools

Adobe Campaign

Marketo

Pega Decisioning

GTM

Tealium

Job description

Accenture Strategy & Consulting in the Philippines seeks a seasoned MarTech/AdTech specialist to design, implement, and optimize marketing technology solutions for clients across sales, service and marketing.

You will conduct capability assessments, develop solution architectures, drive business development, and lead a team of digital marketing platform specialists, with exposure to Adobe, Salesforce and Google Marketing Platform.