Marketing Strategist

NCM Craft Cocktails Corporation; Metro Manila; On-site; PHP 558,000 - 1,004,000; Part time

Job summary

Nightcap Manila is seeking a senior marketing strategist to own the brand's market reach and conversion. This part-time role places you as the marketing function, working with ownership and a graphic artist to formulate a rolling plan.

You will lead channel priorities, manage budgets, and define the funnel from first impression to booking, while maintaining high standards for copy and creative across campaigns and partnerships.

Qualifications

• Bachelor's degree or equivalent practical background in marketing, business, or communications.
• Minimum three years in marketing with clear ownership of strategy, not just execution.
• Portfolio showing campaigns you planned, ran, and measured with outcomes.
• Strong writing ability demonstrated in campaigns and copy.
• Fluency with Meta Ads Manager, analytics platforms, and social management tools.

Responsibilities

• Own and communicate the marketing strategy for Nightcap Manila across channels.
• Maintain brand standards across social content, decks, print collateral, and events.
• Review copy and creative before publication or sending to clients.

Skills

Strategic marketing

Strong writing

Meta Ads Manager

Analytics tools

Creative direction

Autonomy

Client relations

Office meetings

Wedding/events background

Education

Bachelor's degree (Marketing/Business/Communications)

Tools

Social management tools

Campaign analytics

Job description

About the role

Nightcap Manila is a premium bar catering service built on bespoke cocktails designed for each client and event. We are looking for a marketing strategist to take ownership of how that brand reaches the market and converts. This is a senior scope in a part-time commitment. You will be the marketing function, working directly with ownership and alongside a graphic artist.

Key responsibilities

• Maintain and enforce brand standards across every touchpoint, from social content to client-facing decks, print collateral, and event presence
• Translate positioning into consistent expression, resisting the pull toward generic luxury language
• Serve as final review on copy and creative before anything is published or sent
• Build a rolling marketing plan tied to booking seasonality in the weddings and events calendar
• Set channel priorities and allocate budget across paid, organic, partnerships, and events based on what actually produces inquiries
• Define the funnel from first impression to tasting session booking, and identify where prospects are lost
• Direct the content pipeline, from concept through to published post, including static, video, and long-form assets
• Brief and direct photographers and videographers on shoot days so output serves the plan
• Write and approve all external copy: captions, ad creative, landing pages, email, sales collateral, and campaign lines
• Deliver a content calendar every half month, planned rather than reactive
• Plan, launch, and manage paid campaigns with defined audience targeting across Meta and other relevant platforms
• Test creative and audiences systematically, and report on cost per inquiry and cost per booked event
• Manage inbound inquiry flow and its handoff to the sales conversation
• Identify and pursue partnerships with venues, planners, stylists, photographers, and complementary vendors
• Propose and execute activations, collaborations, and brand moments that place Nightcap in front of qualified prospects
• Represent the brand at bridal fairs, approximately three times per year, including pre-fair strategy and post-fair follow-through
• Track competitor positioning, pricing signals, and category movement in Metro Manila events
• Monitor client behavior and preferences, and bring findings into planning
• Report performance against agreed metrics on a regular cadence

About you

• Bachelor's degree in Marketing, Business, Communications, or equivalent practical background
• Minimum three years in marketing, with demonstrated ownership of strategy rather than execution alone
• Portfolio showing campaigns you planned, ran, and measured, with the outcomes attached
• Strong writing ability
• Fluency in Meta Ads Manager, analytics platforms, and social management tools
• Ability to direct creative talent and hold quality standards without supervision
• Comfort operating with autonomy, and the judgment to know what requires escalation
• Presence and credibility in front of clients and partners at industry events
• Availability for weekly meetings at the Scout area office in Quezon City
• Background in weddings, events, hospitality, F&B, or premium lifestyle brands (advantageous)

About us

Nightcap Manila is a premium bar catering service built on bespoke cocktails designed for each client and event. Our product is not drinks. It is personalization, thoughtfulness, and an experience the host does not have to manage.