Marketing Strategist

HRTX; Makati; On-site; PHP 1,000,000 - 1,800,000; Full time

Job summary

HRTX is seeking a Senior Marketing Strategist to lead end-to-end marketing and content initiatives from its Makati-based team. You will blend data-driven insights with creative strategy to drive growth, elevate brand presence, and optimize multi-channel campaigns.

Collaboration with analytics, media, and creative teams is essential. The role requires 6+ years in marketing strategy or content leadership, a solid understanding of digital marketing, and strong leadership capabilities.

Qualifications

• Bachelor's degree in Marketing, Communications, Business or related field; Masters preferred.
• Minimum 6 years of experience in marketing strategy or content leadership.
• Strong understanding of multimedia campaigns, social media, digital marketing, and ROI-based budgeting.
• Excellent communication, collaboration, and leadership skills.
• Proven ability to manage projects across multiple teams and meet deadlines.
• Analytical mindset with data-driven decision making.
• Familiarity with marketing analytics tools, AI solutions, and media planning platforms.

Responsibilities

• Develop and execute end-to-end marketing strategies aligned with business goals.
• Oversee multi-channel campaigns including digital, social, content, and events.
• Translate market research and analytics into actionable insights for planning and budgeting.
• Collaborate with creative teams to ensure messaging consistency and storytelling.
• Provide mentorship to junior marketing and content staff.
• Optimize workflows, timelines, and resource allocation.
• Monitor KPIs and implement improvements.
• Build relationships with vendors and external partners.
• Stay updated on marketing trends and AI-driven solutions.

Skills

Marketing strategy

Content leadership

Data-driven

Digital marketing

Team leadership

Analytics tools

Vendor management

Education

Bachelor's degree in Marketing, Communications, Business

Masters preferred

Tools

Marketing analytics tools

AI solutions

Media planning platforms

Job description

Job Title: Senior Marketing Strategist

Location: Makati, Philippines
Work Setup: Onsite
Schedule: Monday to Friday, Morning shift

Role Overview:

We are seeking a highly skilled Senior Marketing Strategist to lead our marketing and content initiatives. The ideal candidate will combine data-driven insights with creative strategy to drive measurable growth, elevate brand presence, and optimize multi-channel campaigns. This role requires strong collaboration with creative, media, and analytics teams, ensuring consistent messaging across all platforms.

Key Responsibilities:

• Develop and execute end-to-end marketing strategies aligned with business goals.
• Oversee multi-channel campaigns including digital, social, content, and events.
• Translate market research and analytics into actionable insights for campaign planning and budget allocation.
• Collaborate with creative teams to ensure messaging consistency and innovative storytelling.
• Provide mentorship, guidance, and constructive feedback to junior marketing and content staff.
• Optimize marketing workflows, timelines, and resource allocation.
• Monitor KPIs, evaluate campaign performance, and implement improvements.
• Build and maintain strong relationships with vendors and external partners.
• Stay updated on marketing trends, tools, and AI-driven solutions to enhance strategy.

Qualifications:

• Bachelors degree in Marketing, Communications, Business, or related field; Masters preferred.
• Minimum 6 years of experience in marketing strategy or content leadership roles.
• Strong understanding of multimedia campaigns, social media, digital marketing, and ROI-based budget planning.
• Excellent communication, collaboration, and leadership skills.
• Proven ability to manage projects across multiple teams and meet deadlines.
• Analytical mindset with experience leveraging data to drive decisions.
• Familiarity with marketing analytics tools, AI solutions, and media planning platforms.