Marketing Specialist - Talent Pool

Genius Agency Ai; Philippines; On-site; PHP 420,000 - 660,000; Full time

Job summary

Genius Agency Ai in the Philippines is seeking a Marketing Specialist - Talent Pool to help build and manage a diverse pool of marketing professionals for upcoming projects. You will contribute across the full marketing spectrum, from lead generation to brand development, collaborating with cross-functional teams as opportunities arise.

The role supports end-to-end campaigns, with a focus on email, social media, content optimization, and website assets.

Qualifications

• Minimum of 2 years of professional marketing experience.
• Proven experience in lead generation, email marketing, and social media marketing.
• Strong written communication and copywriting skills.
• Experience with marketing tools such as CRM systems and analytics tools.
• Analytical, detail-oriented and results-driven.

Responsibilities

• Plan and execute lead generation strategies aligned with objectives.
• Develop and manage email marketing campaigns, including segmentation and automation.
• Create and manage social media initiatives to support brand awareness and engagement.
• Maintain brand consistency across channels and touchpoints.
• Support integrated marketing campaigns from concept to reporting.
• Track performance metrics and provide actionable insights.
• Collaborate with cross-functional teams including sales, design, and project stakeholders.
• Assist with website and landing page content updates.
• Support conversion rate optimization initiatives.
• Basic familiarity with CMS platforms or HTML/CSS is a plus.

Skills

Lead generation

Email marketing

Social media marketing

Copywriting

Analytics tools

CRM software

Cross-functional collaboration

Tools

CRM software

Analytics platforms

Email marketing platforms

Job description

Marketing Specialist - Talent Pool

Company : Genius Agency Ai Job Type : Full Time Philippines

We are building a talent pool of Marketing Specialists to support future marketing projects across various industries. This role is suited for marketing professionals with well-rounded expertise who can contribute across the full marketing spectrum as opportunities arise.

Role Overview

The Marketing Specialist will support end-to-end marketing initiatives, including lead generation, email marketing, social media marketing, and brand development. Depending on project requirements, the role may also involve collaboration on website and landing page optimization.

Key Responsibilities

• Plan and execute lead generation strategies aligned with project and business objectives
• Develop and manage email marketing campaigns, including segmentation and automation
• Create and manage social media marketing initiatives to support brand awareness and engagement
• Maintain brand consistency across all marketing channels and touchpoints
• Support integrated marketing campaigns from concept through execution and reporting
• Track performance metrics, analyze results, and provide actionable insights
• Collaborate with cross-functional teams, including sales, design, and project stakeholders

Web & Digital Support (Advantageous, Not Required)

• Assist with website and landing page content updates
• Support conversion rate optimization initiatives
• Basic familiarity with CMS platforms (e.g., WordPress, Webflow) or HTML/CSS is considered an asset

Candidate Profile

• Minimum of 2 years of professional marketing experience
• Proven experience in lead generation, email marketing, and social media marketing
• Strong written communication and copywriting skills
• Experience with marketing tools such as CRM systems, email platforms, analytics tools, and social media management software
• Analytical, detail-oriented, and results-driven
• Ability to adapt quickly to different brands, industries, and project requirements

Preferred Qualifications

• Experience with paid digital advertising (Google Ads, LinkedIn, Meta)
• Marketing automation and funnel optimization experience
• Exposure to B2B, SaaS, or agency environments
• Basic design, video, or content editing skills